Yep. The idea that there is some (substantial) segment of the population that only watch games in certain windows of time is bizarre. People will watch the games they want. Die hards will plan their day around the time. Casuals will watch when they are available - and it's not like people are necessarily sitting at home at 8 PM on Saturday nights just watching sports; that's a prime time to actually go out and do things.
Also... https://www.sportsmediawatch.com/20...t-watched-networks-sec-big-noon-abc-espn-nbc/
