Over the past couple years, it's been these foam pool bags (Boggs) have been the status symbol for soccer moms everywhere. $60 for a bag that cost 50 cents to make. Ridiculous. Before that, it was Yeti coolers.
The new product that fools everywhere (especially in the southeast) are going to overpay for are hats.
Meet Melin hats. I'm seeing too many people paying $60-70 for "a good hat".
Shop melin’s premium performance headwear, including the Hydro Collection, engineered with moisture-wicking materials for all-day comfort and durability.
melin.com