Our logos, taglines, and branding are...and have been...weak for decades

[Mr. Cook]

Taco's post / thread on "Hail State" responses had me reflecting about the marketing of athletics and branding at MSU as a university as a whole.

In short, it is weak, and it has been for decades. Cartoon logos, empty taglines, and marketing the core strengths of the university are an extension of shortcomings to place intentional effort behind it.
Perhaps the problem lies in the leadership of the university over time, the IHL, the geography and ecosystem of Mississippi, or a combination of all of those -- I can't quite place my finger on it.

Maybe as a land-grant, agricultural engineering research university, this is too difficult for MSU to overcome. However, when I looks at others in that category, I see brands that are easily identifiable and recognizable to those outside the region: Arkansas, Auburn, California, Clemson, Florida, Georgia, LSU, Michigan State, Nebraska, Ohio State, Penn State, Purdue, Tennesee, Texas A&M...to name a few.

As we enter the NIL in the hopes of recruiting students and athletes, I wonder if MSU will follow a path of universities this board enjoys poking fun at (USM, for one). Maybe MSU, its constiuents, and its fans are simply content to be mediocre -- I'm not entirely sure. After many years of watching the university evolve, I had hoped a higher level of transformation than it has realized. I attend events of multiple sports and multiple universities, and the ones that stand out to me are the ones where the events have targeted the students and their participation at the event -- even for the programs that are not "elite" in that sport. I think this is the key for the university as a whole and particulalry in athletics.

Perhaps the previous poster(s) is(are) correct, being in the SEC will not solve our problems, and perhaps, just perhaps, we better start helping ourselves. Rather than being "great," maybe being "good enough" is all that is in the DNA.

Happy we have a Natty in baseball...but, in reality, if we want to be serious (and taken seriously), that is only the first step

 

[Cooterpoot]

Too many people are happy with State being just what it's been for years. They're short-sighted and conservative to the point they just want it to be what they remember when they were there. Change is happening faster than State is willing to accept. State's a great place! Starkville has improved leaps and bounds. It's a shame so many can't see it's potential. We need to expand everything from athletics to curriculum. We don't just have to be an AG and engineering school.
Athletics marketing is the worst in the SEC & it's not close.

 

[Leeshouldveflanked]

Too many people are happy with State being just what it's been for years. They're short-sighted and conservative to the point they just want it to be what they remember when they were there. Change is happening faster than State is willing to accept. State's a great place! Starkville has improved leaps and bounds. It's a shame so many can't see it's potential. We need to expand everything from athletics to curriculum. We don't just have to be an AG and engineering school.
Athletics marketing is the worst in the SEC & it's not close.

It’s because we have the worst Athletics Department Leadership in the SEC and it isn’t even close.

 

[aTotal360]

Bama's branding is as conservative as it gets. News flash...winning fixes everything.

 

[Cooterpoot]

Bama's branding is as conservative as it gets. News flash...winning fixes everything.

Nah, they're everywhere. Winning definitely helps but actually selling your school and having connections in the business helps too. We aren't catching AL. But we can damn sure do better.

 

[aTotal360]

So we need more money for more advertising. Water is wet.

 

[tacodawg]

Water is wet.

Or is it?

 

[paindonthurt]

People bitched abt Stricklin and he had our marketing light years of where it had been and many other places.

That’s why he got hired away.

Quit bitching and donate money or shut the 17 up.

 

[Leeshouldveflanked]

So we need more money for more advertising. Water is wet.

Our Revenue has basically doubled since 2013. Actually with Social Media you can “advertise” and create branding less expensive now. We just have no vision or leadership when it comes to that.

 

[Mr. Cook]

Maybe one donates when the value proposition is demonstrated

People bitched abt Stricklin and he had our marketing light years of where it had been and many other places.

That’s why he got hired away.

Quit bitching and donate money or shut the 17 up.

This is an entitlement mentality

 

[Mr. Cook]

It’s because we have the worst Athletics Department Leadership in the SEC and it isn’t even close.

This is where it's not clear to me: Is it the Atheltic Department or is the Institution and its oversight?

 

[Mr. Cook]

Bama's branding is as conservative as it gets. News flash...winning fixes everything.

...and messes everything up, too. News flash.

 

[Mr. Cook]

Nah, they're everywhere. Winning definitely helps but actually selling your school and having connections in the business helps too.

This is where MSU needs to focus with more serious intent

 

[paindonthurt]

Been plenty of value over the last 10 years
Did you donate then?

Do you donate for baseball? Lots of value there.

Or do you just ***** and try to sound intelligent?

 

[Smoked Toag]

I think we punch well above our weight. We have some pretty big things working against us, yet we continue to endure.

- Poor state
- Bad location within poor state
- Split that poor state with another similar university, actually 2 others and then at least one HBCU that pulls student/fans

I do think we need to refer to ourselves as 'STATE'. We don't necessarily need to change the banner, because it's recognizable now, and it says M-State anyway. I do wish we'd just make our football uniforms flashy, that could help.

"Hail State" was needed, it may seem weird to some of the older people, but we had to do it sometime.

OP I obviously disagree with your opinion, but I do like the line of threads you've been creating. I mean you did support LT after all, now you're talking about our marketing?? Are you actually LT? LT wanted us to stay in a hole and get lucky. You've got to put yourself out there a little bit, and spend a little money.

 

[greenbean.sixpack]

I think we punch well above our weight. We have some pretty big things working against us, yet we continue to endure.

- Poor state
- Bad location within poor state
- Split that poor state with another similar university, actually 2 others and then at least one HBCU that pulls student/fans

I do think we need to refer to ourselves as 'STATE'. We don't necessarily need to change the banner, because it's recognizable now, and it says M-State anyway. I do wish we'd just make our football uniforms flashy, that could help.

"Hail State" was needed, it may seem weird to some of the older people, but we had to do it sometime.

OP I obviously disagree with your opinion, but I do like the line of threads you've been creating. I mean you did support LT after all, now you're talking about our marketing?? Are you actually LT? LT wanted us to stay in a hole and get lucky. You've got to put yourself out there a little bit, and spend a little money.

^^^^this guy gets it. STATE projects power and should be above the chest on our football uniforms. Mississippi State is just too long, certainly we should never use Miss. State and MS State doesn't do it. Plus no other P5 program (with possibility the exception of Michigan State, but IDK?) uses STATE and we are already referred to as such around the southeast.

 

[wsjmsu75]

^^^^this guy gets it. STATE projects power and should be above the chest on our football uniforms. Mississippi State is just too long, certainly we should never use Miss. State and MS State doesn't do it. Plus no other P5 program (with possibility the exception of Michigan State, but IDK?) uses STATE and we are already referred to as such around the southeast.

This got me thinking, there is only one other SEC school with 'State' in their name. But those lucky bastards can just call themselves 'LSU', and have everybody in the country instantly know who they are. Around most of the country MSU would probably mean Michigan State. Matter of fact, I think there are more state names that start with 'M' than any other letter. Damn the luck.

 

[Joe Schmedlap]

I see both sides of this. I do contribute to the university and the athletic dept. Yet I feel as if we have rank amateurs in charge at the top unworthy of managing a budget of this size. I’ll keep giving, but it’s becoming harder to do

This is an entitlement mentality

 

[Maroon Eagle]

US Soccer has several lines of shirts and other outfits that kind of go in this direction here…

View attachment 23754

 

[greenbean.sixpack]

This got me thinking, there is only one other SEC school with 'State' in their name. But those lucky bastards can just call themselves 'LSU', and have everybody in the country instantly know who they are. Around most of the country MSU would probably mean Michigan State. Matter of fact, I think there are more state names that start with 'M' than any other letter. Damn the luck.

As for as the internet, (not surprisingly) Michigan State jumped on the .msu domain first. I love the black STATE hoodie/sweatshirt that Leach wears,

 

[Mr. Cook]

Been plenty of value over the last 10 years
Did you donate then?

Do you donate for baseball? Lots of value there.

Or do you just ***** and try to sound intelligent?

"Bitching" has an emotional root. I'm stating an opinion. Yours sucks just as much as mine does.

 

[dog12]

This got me thinking, there is only one other SEC school with 'State' in their name. But those lucky bastards can just call themselves 'LSU', and have everybody in the country instantly know who they are. Around most of the country MSU would probably mean Michigan State. Matter of fact, I think there are more state names that start with 'M' than any other letter. Damn the luck.

Branding idea:

Lots of colleges are bulldogs. We all know them.

Let's distinguish ourselves from all other bulldogs by branding ourselves as "dogs" (as in "dogs win again") or "the dogs."

Design a new "dogs" logo for all of our teams and use it on everything.

 

[Mr. Cook]

I see both sides of this. I do contribute to the university and the athletic dept. Yet I feel as if we have rank amateurs in charge at the top unworthy of managing a budget of this size. I’ll keep giving, but it’s becoming harder to do

You and I may be in the "amen corner"

I used to donate more, but I have scaled back significantly in recent years due. I simply have seen some things materialize slowly and "amteurishly"...and in some cases -- not materialize at all

 

[Smoked Toag]

Branding idea:

Lots of colleges are bulldogs. We all know them.

Let's distinguish ourselves from all other bulldogs by branding ourselves as "dogs" (as in "dogs win again") or "the dogs."

Design a new "dogs" logo for all of our teams and use it on everything.

Dawgs, brah. We ain't trying to be Brandon High School.

 

[Nunya.sixpack]

I believe a guy rocking a "Mr Cook" logo knows a thing or two about week logos and marketing

 

[Maroonthirteen]

Bama's branding is as conservative as it gets. News flash...winning fixes everything.

This. Mississippi State has a depressed fan base because the sports teams lose to often.

The marketing, logos and effort into branding is stronger than ever at Mississippi State.

 

[Bulldog from Birth]

Bring back “Vroom Maroon!!” ****

 

[IBleedMaroonDawg]

#STATE

I like it because it covers many MSU generations and separates us from those Spartan yankees.

 

[Smoked Toag]

This is where MSU needs to focus with more serious intent

We can do this, but I also think we should pick an area in which to focus on strongly. Clemson did this with NY and NJ years ago, and it has ultimately helped that school and state.

I don't know what the answer is for MSU. I know we strongly recruit our state obviously, since our own students can go for cheap. We usually do well in east AR, west TN and north AL due to location and a number of our alumni in these areas. I personally think our focus should be Houston. Tons of STEM out there, tons of alumni there, tons of money there, tons of jobs there. We should just go all-in. Get flights from GTR there. Hattiesburg-Laurel and Meridian fly there already, as does Jackson, Memphis and Gulfport obviously.

Houston and Texas is big enough that there doesn't have to be a home state loyalty to the instate schools. We should take advantage. We certainly don't want all our alumni's kids going to aTm. That already happens way too much in Alabama, they follow all their 'friends' to Auburn or Alabama.

 

[paindonthurt]

Our problem starts and ends with our fans a lot of times.

You have plenty of people who want the good ole boy system even when they don’t admit it or even know it.

Plenty of people want to hire someone with “Mississippi ties”.

Well 17 that. Go hire the best person available. The best compliance. The best at every position THAT WE CAN ACTUALLY GET.

 

[Mr. Cook]

I believe a guy rocking a "Mr Cook" logo knows a thing or two about week logos and marketing

Nah, my avatar tells you what NOT to do...which is this:

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[PirateDawg]

I think our baseball branding has been great. Our football and basketball has been about average I would say. I think the biggest problem for State is the demographic. We are not in a big city or even near a large metropolitan area. Of course, you have Memphis in a large metropolitan area and they don't get the support you would expect either.

Alabama had a similar issue before Bear Bryant showed up.

 

[The Peeper]

Perhaps because our baseball team has been "great" and our football and basketball teams "average" at best??? The marketing doesn't have to be flashy or even understood or whatever to be effective when winning.

Remember this? He dropped his own damn name and took on this and it was worldwide news and recognition.

"Rolling Stone named it the fourth boldest career move in the history of rock, out of a list of 25"

View attachment 23774

 

[Smoked Toag]

I think the biggest problem for State is the demographic. We are not in a big city or even near a large metropolitan area. Of course, you have Memphis in a large metropolitan area and they don't get the support you would expect either.

This is nothing new. Simply have to work around this.

What we really need more than anything is say, Tupelo, to really take off as an 'affordable, small city' or something, marketing wise. With all these housing prices, it probably could be done.

 

[Maroon90]

Perhaps because our baseball team has been "great" and our football and basketball teams "average" at best??? The marketing doesn't have to be flashy or even understood or whatever to be effective when winning.

Remember this? He dropped his own damn name and took on this and it was worldwide news and recognition.

"Rolling Stone named it the fourth boldest career move in the history of rock, out of a list of 25"

View attachment 23774

So we become "The School Formerly Known as Mississippi State"?

 

[Hump4Hoops]

The fact that we are unequivocally THE "State" in the SEC is a great start.

I think NCState is the only other school that pushes "State" in their branding effort.

 

[Trojanbulldog19]

They've been winning for a long time also. Since the bear. So it different then. Marketing and advertising are a lot different. They don't have to market. We do. But we aren't very good at it

 

[Mr. Cook]

Or...The Artist Formerly Known as "The Artist Formerly Known As 'Prince'"

 

[Mr. Cook]

Perhaps in about 20-25 years the Golden Triangle will 'fill in' and eventually be more attarctive to move too....despite the absence of a city

But you are correct in this being nothing new

 

[Cooterpoot]

I think NCState is the only other school that pushes "State" in their branding effort.

Michigan State does too.