When the shock of this wears off (and it is shocking that it happened this early), you have to think about the current state of the game. My points below are about that and not the sensitivity surrounding the Saudi financial support, and that "support" is truly difficult to accept on so many levels.
- The PGA tour was showing a watered down product virtually every week. As an avid viewer, Thursday and Friday rounds were almost impossible to watch as they always try to balance the early/late starts with stars. For the average tournament, some afternoons, there were no stars to show.
- The European Tour (DP World tour) was even in worse shape. Often there were no stars in the tournaments at all. LIV really gutted them. This merger is not just about US golf.
- Sponsors were beginning to lose interest, in some notable cases. TV ratings drop, so does sponsorship interest.
Personally, I wanted the PGA to outlast LIV (which truly was unwatchable IMO despite the star participation). I do think the intention of this merger had to be to "save the TV game". Despite the bad smell surrounding this merger, it hopefully does make for a better product on TV. As someone noted above about Koepka's win causing the merger, I would argue the MASTER and PGA showed us what golf is missing with two or three watered down products on TV. The times they play together is the Real thing, and worth watching.
Finally, the reports are that Jimmy Dunne was involved with regards to this merger. He is known to be of the highest integrity and very, very smart. For him to be involved, there had to be serious fears with the state of the game, and they needed someone who could have the strength, connections, and vision to piece it back together.
I remain very curious on how this will all work.