Question for experts in media business - why is a noon kickoff valuable?

[blion72]

Personally, i tend to not watch noon CFB games, as i am doing other things. I did not watch PSU v Wisky untlil I turned it on with 5 min left. My prime FB time is either 330-4 kick or the 7-8 slot. Why is the noon kick so valuable to put a big game on then? If you have a big game, it seems like you are going to get more eyeballs later. Just not seeing why 11am in Texas is going to be good for Bama and UTexas.

Anyone know what makes the noon value high enough to support a big game like tOSU v PSU or Bama v Texas?

 

[VaDave4PSU]

Fox is the driving force behind noon games and they get alternating picks amongst top games every week.

ABC has 730. CBS does the big SEC game at 330. It's just trying out a big game opposed by lesser games. But only my opinion. I don't know much about it.

 

[BobPSU92]

The powers that be know that the best tailgates are morning, latte-and-scone tailgates. The largest, highest-energy tailgate crowds make for the best pregame shows. That energy carries over to the stadium, meaning more people watching on TV.

 

[NittPicker]

I like noon games if I'm watching on television. I hate noon games if I'm watching in person. Unfortunately, the networks only care about the former and don't give a damn about the latter. ESPN rarely used the noon time slot for premier games and Fox saw it as an opportunity to use it for their premier games. Certainly fans would rather watch a top 10 or 20 match-up on Fox as opposed to a couple three loss teams on ESPN. It'll be interesting to see if ESPN tries to compete for viewers at noon or if it'll let Fox keep it.

 

[Bison13]

I like noon games if I'm watching on television. I hate noon games if I'm watching in person. Unfortunately, the networks only care about the former and don't give a damn about the latter. ESPN rarely used the noon time slot for premier games and Fox saw it as an opportunity to use it for their premier games. Certainly fans would rather watch a top 10 or 20 match-up on Fox as opposed to a couple three loss teams on ESPN. It'll be interesting to see if ESPN tries to compete for viewers at noon or if it'll let Fox keep it.

Ha I’m exactly the opposite. I rarely watch noon games unless I go to them. I normally get to do some yardwork if it’s still September or October and then I’ll go to the gym.

 

[91Joe95]

Personally, i tend to not watch noon CFB games, as i am doing other things. I did not watch PSU v Wisky untlil I turned it on with 5 min left. My prime FB time is either 330-4 kick or the 7-8 slot. Why is the noon kick so valuable to put a big game on then? If you have a big game, it seems like you are going to get more eyeballs later. Just not seeing why 11am in Texas is going to be good for Bama and UTexas.

Anyone know what makes the noon value high enough to support a big game like tOSU v PSU or Bama v Texas?

Because they can't start earlier.

 

[VaDave4PSU]

Because they can't start earlier.

11am big 10 west games disagree lol

 

[nittanyfan333]

ESPN rarely used the noon time slot for premier games and Fox saw it as an opportunity to use it for their premier games.

I’m willing to bet this is why. There’s really no competition for this time slot. ABC, CBS and ESPN fight for the prime time slots, then fight for and split viewers in those slots. Fox can take the 1200 slot that no one else wants, then put a prime matchup there and not have to split viewers.

 

[Jerrycalpal]

Noon games did some of the top ratings this past year.

 

[psuro]

Because they can't start earlier.

Only acceptable answer. Circle gets the square.

 

[psuro]

Because there is a lot of content. When it was one gene per week the networks could be choosy about the game they aired. Now - no such issues. Lots of content out there.

You think Tuesday night MACtion would even have been a thing a king time ago? Nope

 

[leinbacker]

I’m on the west coast, noon games mean 9am games. I like them because I get Franklin’s blowing games over with and have the rest of the day.

 

[NEPA Lion]

Most NFL games are in the 1:00 P.M. time slot so the football people are used to the conditioning.

Ironically in the 60's everyone in CFB seemed to kickoff around 1:00 P.M. , even the PAC kicked off 4:00 EST. Stadiums filled up in the 70's through the early 2000's , ticket demands got crazy so the opportunity to televise noon to midnight keeping the fans riveted happened.

 

[BVSt.Paul]

Man, that 11AM kickoff in Madison came much too quickly after Friday night.

 

[psuro]

Most NFL games are in the 1:00 P.M. time slot so the football people are used to the conditioning.

Ironically in the 60's everyone in CFB seemed to kickoff around 1:00 P.M. , even the PAC kicked off 4:00 EST. Stadiums filled up in the 70's through the early 2000's , ticket demands got crazy so the opportunity to televise noon to midnight keeping the fans riveted happened.

Same in the 1980s. When PSU played a night game it was both a great and a bit of a logistical issue. Much like Wrigkey Field the Beav had no lights.

 

[NittPicker]

Because there is a lot of content. When it was one gene per week the networks could be choosy about the game they aired. Now - no such issues. Lots of content out there.

You think Tuesday night MACtion would even have been a thing a king time ago? Nope

That made me think back 20 some years ago when there was much less Saturday content. For a few years the college Thursday night game was a big deal. Virginia Tech was building their program and was dying for exposure so they played a lot of Thursday games just to get on television. The "VT" on their helmets could have stood for Virginia Thursday. Fast forward to today when four or five channels are showing college football on Saturday. With the exception of season openers, I assume current P5 media deals mostly require member schools to play on Saturday to fill all those time slots. Recent Thursday games all seem to feature G5 schools.

 

[rudedude]

So our Thursday night game to open vs Purdue will allow folks to have a fuller Labor Day weekend