The counterpoint to that is that football certainly pays the bills at MSU, but its really not MSU football paying those bills. Its Alabama, UGA, LSU, Florida, Auburn, A&M, and Tennessee football paying those bills for us via the SEC Network payouts that we get every year.
We go 0-12, we’re getting $55 ~ $60 million from the SEC Network. We go 12-0, we’re getting the same. Its literally half our entire AD revenue, totally dwarfing what we take in from football ticket sales….no matter how good or bad of a year we are expected to have. As long as we continue to field a football team, we keep getting that guaranteed revenue.
So, its a difficult proposition as to how much we should invest in football. It almost feels like the worst thing we can do is to just spend proportional to the overall revenue there. The result will just be that we continue to tread water in that 5-7 to 8-4 range, with continued national irrelevance being assured, and not a lot left over for baseball / basketball. That is more or less our current status. I think the only viable options are to spend way more on football than we bring in directly from our own football revenue, or spend way less and try to moneyball our way to the same “treading water” status while trying to excel in baseball and MBB / WBB. Obviously, we cannot choose both of these options.