Rosey says we have to deal with the forest fire…..

[Ranchdawg]

It is simply marketing. We have a small fanbase compared with other schools. By changing the logo fans that try to keep up go buy new apparel. Keeping the same logo stagnates sales.

 

[Son_of_34]

…..before we sweep up the garage. He said that in reference to dealing with the program before we deal with logos. That’s false!!! That’s shows how clueless our fans, administrators and media really are. Greg Byrne didn’t do that. He fixed the branding, THEN went and got coaches, with a strategic vision for the AD.

Why must we continue to do this? We’ve operated this way our entire existence except for 2009-2022. Why don’t we learn?????

Mississippi State doesn’t even know what it is. We just float around and are grateful we’re in the SEC.

You sound like that little beat boy Robbie constantly crying about logos. 17 a logo...just win, baby

 

[The Peeper]

According to this link the lion logo has never been on a helmet:

Penn St Helmet Logo History

 

[The Peeper]

Keeping the same logo stagnates sales.

Adidas does an excellent job of stagnating their own sales with the crap they turn out for us

 

[StateCollege]

Because he understood branding is all about consistency over time. It’s not something you continually “fix” every 5 years.

Well, he was only AD for 2 years. During which time he changed (updated) the logo.

 

[ronpolk]

That's what this thread is about. Folks like you and Rosey simply won't get why it's important, and why branding helps. Even the good guys don't get it, for the most part.

OR......you can look at it another way. Why did we try to rebrand in the first place? We didn't need that issue when we were already having to do things elsewhere.

MSU is its own worst enemy and it can't even see that truth. So we can never move forward.

We rebranded to sell more merchandise… 100% the reason why. It’s why anyone rebrands.

 

[OG Goat Holder]

According to this link the lion logo has never been on a helmet:

Penn St Helmet Logo History

Why do ya'll keep going back to a helmet? Who cares about that? I'm just talking about a primary athletics logo, which it's advisable to match the university logo. This is the logo that goes on TV, gets painted on the 50-yard line, mid-court, etc. And generally it's in certain areas of uniforms, but doesn't have to be. It's the MAIN emblem that represents the university, both academics and athletics.

You can put anything on a helmet or jersey. Heck, most baseball programs have a completely different logo entirely. Most helmets have something different as well. But the main athletics logo remains the same. It's just one piece of consistency.

 

[Maroon13]

It is simply marketing. We have a small fanbase compared with other schools. By changing the logo fans that try to keep up go buy new apparel. Keeping the same logo stagnates sales.

I truly believe that is why we have so many throw back games with alt uniforms that coincide with apparel releases. Adidas is trying to recoup their money from a tiny fan base.

Problem with State is.... every time we have one of these throw back games it creates a shitstorm of arguements.

 

[OG Goat Holder]

We rebranded to sell more merchandise… 100% the reason why. It’s why anyone rebrands.

Again.....can't we do both? We can sell &tate stuff all day long. They can be secondary uniform logos and if fans like it, so be it. I don't see why it couldn't have remained a baseball jersey, sometimes (or all the time) a helmet logo, sometimes (or all the time) a basketball logo, etc. and sell a bunch of merch with it. But why the push to get rid of our university logo and make &tate the primary athletics logo? It makes no sense.

I get that some schools have both. Ole Miss for instance. Heck, Penn State for that matter. But those are longstanding visual brands that are recognized. The only logo we have that is recognized is banner M-State.

 

[MStateU]

…..before we sweep up the garage. He said that in reference to dealing with the program before we deal with logos. That’s false!!! That’s shows how clueless our fans, administrators and media really are. Greg Byrne didn’t do that. He fixed the branding, THEN went and got coaches, with a strategic vision for the AD.

Why must we continue to do this? We’ve operated this way our entire existence except for 2009-2022. Why don’t we learn?????

Mississippi State doesn’t even know what it is. We just float around and are grateful we’re in the SEC.

Just curious, are you hearing this and listening to his podcast? You are a better fan than me if so. I listened to every one of them back during the Freeze Flim Flam days, but I can not sit through that anymore. The hour and a half long format is too much. 15 minutes of top 10, constant 3 minute ad reads, preaching about what you need to think and the walking through games play by play...my goodness.

Way better options out there to consume MSU sports.

 

[Perd Hapley]

You know who buys MSU apparel? 99% MSU fans. What logo is used in the grand scheme of things is not that big of a deal.

More like 99.999%.

The remaining 0.001%:

 

[Howiefeltersnstch]

Go see my friends at Bulldog Burger. They are your friends too. Ads are out of control on anything sports related

 

[OG Goat Holder]

Just curious, are you hearing this and listening to his podcast? You are a better fan than me if so. I listened to every one of them back during the Freeze Flim Flam days, but I can not sit through that anymore. The hour and a half long format is too much. 15 minutes of top 10, constant 3 minute ad reads, preaching about what you need to think and the walking through games play by play...my goodness.

Way better options out there to consume MSU sports.

I fast forward through a lot of the BS - top ten, game breakdowns, ads, etc. Definitely pick and choose.