Shake up in the athletic dept

[ScoobaDawg]

Promotion is not the job of the SID, that would be marketing's responsibility.
The only complaint anyone can have in Media Relations over the years would be the website being horrendous for so many years and slow to be updated. Again, not media relations fault, they submit the stories and info and wait.
SIDs are not supposed to be noticed and receive awards, the only publication awards in the field are the CoSIDA awards, which David usually one of the top in the Basketball Media Guides for his area.
No david is not irreplaceable, he will be replaced..and it shall be interesting to see the route Greg goes for the hire of the hottest sport on campus.
I can say that the SID dept has always been understaffed, and LT refused to hire anyone else, and now with david out, and i know another SID leaving on their own accord..the dept is extremly thin.

 

[LVDog]

As Scooba said, if you're complaining about promotion, then blame marketing, not media relations. Marketing puts out the posters and schedule cards and advertisements trying to get you to buy tickets, etc.

Has men's basketball garnered some national attention, had some national stories written? Have they had players get national honors? That's something that you attribute solely to the athlete/team, but the media contact does plenty behind the scenes to help that happen.

Information has gotten up on the web quicker now that the school posts its own releases instead of having a webmaster off at the publisher's site post it when it comes through email.

If you don't notice the media relations people, that's usually best. That means they are doing a great job.

 

[redfish66]

<div class="Section1"> <div style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 1pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 1pt; PADDING-BOTTOM: 1pt; BORDER-LEFT: windowtext 1pt solid; PADDING-TOP: 1pt; BORDER-BOTTOM: windowtext 1pt solid; mso-border-alt: solid windowtext .75pt"> <table width="561"> <tbody> <tr> <td>

<h2>UNIVERSITY OF ARIZONA</h2> <h3>DEPARTMENT OF HUMAN RESOURCES</h3>

CLASSIFIED STAFF EMPLOYEE JOB DESCRIPTIONS</p>​

_________________________________________________ JOB CODE: 60230

TITLE: Information Director, Sports</p>

PAY GRADE: 51</p>

FLSA: Exempt

</p>

Purpose of Classification:</p>

Develops and coordinates all sports public relations activities and programs. Prepares and edits materials promoting interest in the athletic teams for release to the various news media.</p>

Distinguishing Characteristics:</p>

This is a specialized classification and not part of a series and has overall responsibility for managing sports information for the university.</p>

Example of Duties:</p>

• Monitors the activities of subordinates.
• Plans, conducts and coordinates a public relations activity for the university sports program.
• Prepares or coordinates the preparation of news releases to various news media.
• Coordinates the preparation of game programs and media brochures for publication.
• Travels in advance of teams playing away games to promote interest and attendance as required.
• Directs arrangement of press box space and all necessary equipment for various news and communications media covering home athletic events.
• Serves as official source for vital statistics and general information describing university athletics and teams.

Knowledge, Skills and Abilities:</p>

• Knowledge of supervisory practices and principles.
• Knowledge of university athletics.
• Knowledge of and skill in the principles and practices of public information and public relations work.
• Ability to effectively communicate.

Minimum Qualifications:</p>

• Bachelor's degree in Journalism, Public Relations or related field AND four years sports journalism experience; OR;
• Eight years of progressively responsible sports journalism experience; OR;
• Any equivalent combination of experience, training and/or education approved by Human Resources.

This description is intended to be generic in nature. It is not intended to determine specific duties and responsibilities of any particular position. Essential functions and overtime eligibility may vary based on the specific tasks assigned to the position.</p>

Prepared: 10-01-90
Revised: 7-1-07</p> _________________________________________________

HR Home and UAInfo​

</td> </tr> </tbody> </table> </div> </div>

 

[redfish66]

<table cellspacing="0" cellpadding="0" width="100%" border="0"> <tbody> <tr> <td width="1%">

</td> <td width="99%"> <table cellspacing="0" cellpadding="0" width="100%" border="0"> <tbody> <tr> <td class="bti-pagetitle">Job Detail</td> </tr> <tr> <td height="1"></td> </tr> </tbody> </table> </td> </tr> </tbody> </table>
<table cellspacing="0" cellpadding="0" width="100%" border="0"> <tbody> <tr> <td align="middle" colspan="2"> <table cellspacing="0" cellpadding="5" width="100%"> <tbody> <tr valign="top"> <td class="bti-data-form" style="BORDER-RIGHT: black 1px solid; BORDER-TOP: black 1px solid; BORDER-LEFT: black 1px solid"> <table cellspacing="0" cellpadding="0" width="100%" border="0"> <tbody> <tr> <td class="bti-pagetitle" style="PADDING-RIGHT: 5px; PADDING-LEFT: 5px; FONT-SIZE: 14pt; PADDING-BOTTOM: 5px; PADDING-TOP: 5px" align="left">Assistant Sports Information Director</td> <td class="bti-pagetitle" style="PADDING-RIGHT: 5px; PADDING-LEFT: 5px; FONT-SIZE: 8pt; PADDING-BOTTOM: 5px; PADDING-TOP: 5px" valign="center" align="right"><nobr>POSTED: Jun 19</nobr></td> </tr> </tbody> </table> </td> </tr> <tr valign="top"> <td style="BORDER-RIGHT: black 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: black 1px solid; PADDING-LEFT: 5px; PADDING-BOTTOM: 5px; BORDER-LEFT: black 1px solid; PADDING-TOP: 5px"> <table cellspacing="0" cellpadding="4" width="100%" border="0"> <tbody> <tr> <td style="BORDER-BOTTOM: silver 1px dotted" align="left" width="25%">Salary:</td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left" width="25%">Open</td> <td style="BORDER-LEFT: silver 1px dotted; BORDER-BOTTOM: silver 1px dotted"> </td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left">Location:</td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left"><font color="#0065A9" size="2">Tuscaloosa, Alabama</font></td> </tr> <tr> <td style="BORDER-BOTTOM: silver 1px dotted" align="left" width="25%">Employer:</td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left" width="25%"><font color="#0065A9">The University of Alabama</font></td> <td style="BORDER-LEFT: silver 1px dotted; BORDER-BOTTOM: silver 1px dotted"> </td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left">Type:</td> <td style="BORDER-BOTTOM: silver 1px dotted" align="left">Full Time - Experienced</td> </tr> <tr> <td align="left" width="25%">Category:</td> <td align="left" width="25%">Sports Information</td> <td style="BORDER-LEFT: silver 1px dotted"> </td> <td align="left">Required Education:</td> <td align="left">4 Year Degree
</td> </tr> </tbody> </table> </td> </tr> <tr valign="top"> <td style="BORDER-RIGHT: black 1px solid; PADDING-RIGHT: 0px; BORDER-TOP: black 1px solid; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; BORDER-LEFT: black 1px solid; PADDING-TOP: 0px; BORDER-BOTTOM: black 1px solid" align="middle" width="100%" bgcolor="#F0F0F0"> <nobr> </nobr> </td> </tr> </tbody> </table>
</td> </tr> <tr> <td colspan="2"> <table cellspacing="0" cellpadding="5" width="100%" border="0"> <tbody> <tr> <td class="bti-data-form" style="BORDER-RIGHT: black 1px solid; BORDER-TOP: black 1px solid; BORDER-LEFT: black 1px solid; BORDER-BOTTOM: black 1px solid"><span class="bti-pagetitle" style="PADDING-RIGHT: 5px; PADDING-LEFT: 5px; FONT-WEIGHT: bold; FONT-SIZE: 11pt; PADDING-BOTTOM: 5px; PADDING-TOP: 5px">Description</span></td> </tr> <tr> <td style="BORDER-RIGHT: black 1px solid; PADDING-RIGHT: 5px; PADDING-LEFT: 5px; PADDING-BOTTOM: 5px; BORDER-LEFT: black 1px solid; PADDING-TOP: 5px; BORDER-BOTTOM: black 1px solid"> The University of Alabama Athletics Media Relations Office seeks a qualified individual to serve as an Assistant Sports Information Director. This person will serve as the primary media contact for several sports as assigned, working closely with head coaches, assistant coaches and student-athletes, while serving as the primary daily liaison with the media. Other duties include writing and designing media guides, coordinating all player and coach interviews, producing press releases and game notes and traveling with the team. Visit Employment Opportunities at jobs.ua.edu for more information and to apply. Deadline to submit applications is July 18, 2008. EOE/AA <table width="100%"> <tbody> <tr> <td valign="top">NOTES:</td> <td>Salary commensurate with experience.</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>

 

[LVDog]

Those job descriptions both specifically reference media guides, game programs and notes, not posters, schedule cards, ect. Again, the latter are marketing items, things made for fans. And with the game programs, usually the media contact is responsible for information like rosters, lineups and feature stories, not the advertising or, in most cases, design. Those are done by outside companies like TCFNA Host or ISP/Learfield. Thanks for proving my point.

 

[Paper Dog]

David Rosinski was outstanding - and will be big big big time missed

That being said, things are changing at MSU

Marketing and promotion is fixing to fall under the Media Relations umbrella under the new regime --- however, that has not been the case in the past

 

[ScoobaDawg]

Im all in favor of any revamp of marketing, the turnover in that position over the recent years has been part of the problem and sever holding of the hands, and limiting all marketing responsibilities to a single person compared to ever other school in the nation having a staff of 2 at least or more to do the same.
Signing this national contract will be HUGE, finally things are flowing in the right direction.

 

[redfish66]

working with the media is the most effective and cost efficient way to promote and market your company or in this case school. its what I do in a different sports related field

and to clarify something - i do not have a problem with david. i have bowled against him and coached baseball against his son. he is a good guy. but i do think out athletic dept has been lack in all areas of marketing including utilizing the press as well as needed.

 

[NapoleonDynamite]

Look at it this way. The firing of Rosinski may not have been related to job performance (and some of the other firings may not have either). You have to think this may just be the first step in a complete reorganization of the Athletic Department. I've worked in companies before where people were let go simply because the new management wanted to combine responsibilities of two jobs under one person while moving people around to newly created divisions, eliminating others, etc - and creating a new org chart that looked nothing like the old one.

Having said that, I hate to see anyone let go who was doing their job well. This looks like just a first step to a new organizational scheme.