And to clarify I mean financial and non financial ROI. Im just not sure what we gain by doing a $150 mill total reno. Does it really help with crowds? What do we gain there?
You gain more modernized premium seating, and a blank slate to do whatever you want on top in the 300 level. For example, you could extend the upper deck over the first level to provide shade / weather protection on top rows, etc. You could also provide covered awning up top like Bryant Denny has on its upper decks. You could get rid of the upper deck entirely and just stack some combination of club level, skyboxes, party deck, or what have you. The biggest benefit is a blank slate to configure to our exact needs.
Compare that to the alleged current plan, where we are just going to cram a club level and skyboxes into the existing space, which limits us in terms of how much premium seating we can add (existing upper deck and 200 level don’t stretch the full field length - they run between the 20’s, more or less), and I’m assuming there will also be other concessions made. It just reeks of “leave the first few rows of the baseball grandstand in place and build around it”….but on a much more visible scale.