The fall of Bud Light - Accidental or Planned ?

[Prestonyte]

Since it hard to believe a marketing dept. can be so stupid, this is believable.
Change the company culture, cut pay and benefits due to lost sales and weed out those who get in the way.

Anheuser-Busch Whistleblower: The Destruction of Bud Light Was Intentional and 'Strategic' (westernjournal.com)

 

[Deleted11512]

Nah, Blackrock is pushing all of this stuff. People would like to believe this was some orchestrated move and everything will be OK. Blackrock is a major holder of AB stock.

"Behaviors are gonna have to change and this is one thing were asking companies. You have to force behaviors, and at BlackRock we are forcing behaviors," the CEO said. "

What we're doing internally is if you don't achieve these levels of impact, your compensation could be impacted," Fink said, before AmEx's former CEO admitted the company was "doing the same thing."

"You have to force behaviors. If you don't force behaviors, whether it's gender or race or just any way you want to say the composition of your team, you're going to be impacted. That not just recruiting, it's development," Fink said. "We're gonna have to force change."

This is what that looks like. When you have to force change on a company, that means you're forcing a company to do things it's consumers don't like. If their consumers liked it, they would have already been doing it.

 

[Debo77]

it's always confused me why they did it....1) most trans people , I dont think, drink BL....2)most trans people dont watch basketball so couldnt care less about March Madness...and 3) from what I hear most of the dudes 10 million followers are underaged kids and cant legally purchase the beer...so its so stupid of a promotion that being planned actually makes sense

 

[vacock]

Why buy Budweiser then?

 

[Deleted11512]

it's always confused me why they did it....1) most trans people , I dont think, drink BL....2)most trans people dont watch basketball so couldnt care less about March Madness...and 3) from what I hear most of the dudes 10 million followers are underaged kids and cant legally purchase the beer...so its so stupid of a promotion that being planned actually makes sense

See my post above.

 

[Prestonyte]

Why buy Budweiser then?

Formerly an American iconic company and beer - the idea is to tear down anything traditional about America and replace it with the opposite of the America which was established and founded as we know it. Just like statues, monuments, flags, structures named for historical figures, etc. and now companies (many now owned by foreign countries) as well. It's all part of making our country unrecognizable and a shadow of it's former self.

 

[CockofEarle…]

Since it hard to believe a marketing dept. can be so stupid, this is believable.
Change the company culture, cut pay and benefits due to lost sales and weed out those who get in the way.

Anheuser-Busch Whistleblower: The Destruction of Bud Light Was Intentional and 'Strategic' (westernjournal.com)

Ahhhh no. Our country has always been a sucker for a conspiracy theory.

 

[Tngamecock]

it's always confused me why they did it....1) most trans people , I dont think, drink BL....2)most trans people dont watch basketball so couldnt care less about March Madness...and 3) from what I hear most of the dudes 10 million followers are underaged kids and cant legally purchase the beer...so its so stupid of a promotion that being planned actually makes sense

it's stupid bc your potential trans market probably represents like less than .0003 of the population most likely. Everyone acts like we live in a society where 20% are trans or something. The media wants you to believe it like it's your neighbor you're just not aware of. They say crap like..."oh, there's so many more you don't know about because they're afraid to come out." That's the lie no one can prove is or isn't a lie. So they go with it.

 

[Tngamecock]

Ahhhh no. Our country has always been a sucker for a conspiracy theory.

There's lots of conspiracies that are indeed true...........but somehow I can't see in my brain any for profit company with stockholders deciding "I think we need to lose about 20 billion" so we can hire more trans people one day. Call me crazy.

 

[vacock]

There's lots of conspiracies that are indeed true...........but somehow I can't see in my brain any for profit company with stockholders deciding "I think we need to lose about 20 billion" so we can hire more trans people one day. Call me crazy.

Or call the owners crazy?

 

[Backscrather]

It's not because of the mentally ill people. It's because taste have changed.

News Outlets Are Reframing the Bud Light Debacle

townhall.com

 

[Mic4usc]

Forced change is not real change.

 

[ToddFlanders]

There's lots of conspiracies that are indeed true...........but somehow I can't see in my brain any for profit company with stockholders deciding "I think we need to lose about 20 billion" so we can hire more trans people one day. Call me crazy.

Yea, that’s a tough one. The board could be individually liable to the shareholders for such a move - meaning, they aren’t pulling that. Seems more like a terrible miscalculation.

That said, we don’t know the actual losses right now. Their stock price is actually higher than this time last year, so they aren’t panicking like some might think.

 

[Whiterockcock69]

Forced change is not real change.

It’s the ESG impact pushed by BlackRock and others. Investment and funding is impacted by ESG scores. It’s that elitist fascist group that want to destroy your cour country. They be winning right now.

What Is ESG Investing?

Environmental, social, and governance (ESG) investing refers to a set of standards that socially conscious investors use to screen investments.

www.investopedia.com

 

[The Reel Ess]

Formerly an American iconic company and beer - the idea is to tear down anything traditional about America and replace it with the opposite of the America which was established and founded as we know it. Just like statues, monuments, flags, structures named for historical figures, etc. and now companies (many now owned by foreign countries) as well. It's all part of making our country unrecognizable and a shadow of it's former self.

That ended to me when they were bought by InBev. I believe it was a monumental miscalculation as to what people today really want. I mean if you watch TV at all you'd think 50% of the country was one of those letters. Not the case at all. Gallup poll finds it's about 7.2% of the country. And how many among those 7.2% have the drinking habits of a frat boy or weekend golfer? Bud Light greatly misjudged the enthusiasm in this country for LGBTQ pride. All that said, I like Bud Heavy and one day I'll have another. I'm just not drinking much beer these days.

 

[The Reel Ess]

it's stupid bc your potential trans market probably represents like less than .0003 of the population most likely. Everyone acts like we live in a society where 20% are trans or something. The media wants you to believe it like it's your neighbor you're just not aware of. They say crap like..."oh, there's so many more you don't know about because they're afraid to come out." That's the lie no one can prove is or isn't a lie. So they go with it.

Gallup proved it's a lie. No greater than 7.2% in their poll IDed as one of the letter groups. It's a badge of honor in young folk these days to "come out". I have an 18 yo young daughter so I know. People she knows have come out to be cool, only to go "back in" after a bit because they aren't really gay. Some of them give it a try. It's the belief that they have to be a little gay to be supportive of actual gay people. It's silly and rampant amongst the teens. She knows plenty of people she refers to as "they" or "them". I will be thinking she's talking about multiple people and she's referring to one girl.

 

[Harvard Gamecock]

 

[Prestonyte]

Which leads to

 

[Horseshoe04]

BOURBON

 

[Backscrather]