
In '23, LSU's women's basketball team won a national title and brought in $2.2M in revenue. Their expenses were $10.3M including a $3.6M salary for Mulkey. For those that don't want to pull out a calculator, that is an $8.1M deficit during a season in which they were the best women's team on the planet.
With that in mind, can someone help me understand why a player such as Flau'jae Johnson would be viewed as having an NIL "value" of $1.5M? Why would anyone pay that?