I’m not a race fan, but I recall Rusty would be “forced” as part of his contract to come to the Miller brewery where I worked when they raced up the road in Martinsville, VA. Our employees who were fans would stand in line (after work hours) waiting to meet him and I always heard he had zero personality as he merely sat at a table signing autographs, with very little to say.
Prior to Wallace, Miller sponsored Bobby Allison, and he was very well liked by the fans and came into the brewery and walked around meeting and talking to them.
Two completely different personalities.
p.s. Rusty’s MGD car sure was nice. I used to have a couple beer taps with that car, but not sure where they went. Bet my son could tell me.