First thing I would do, would be to install a Festivus Pole in the Junction. There would be the air of grievances for all you fans that seem to not come to games but hate all things MSU on the internet.
Let me tell you, be glad you have who you do in the athletic's office. State has a hard time attracting talent from the AD down to the janitor. It is why we have always promoted from within for a AD or hired a guy that hasn't been a sitting AD. Its the same for other positions, most of the time, they are young and inexperienced. However, at the moment you have talented, smart people over there. If fan experience is lacking, it is because fans aren't showing up. Because there is more going on, on gameday than at any time previously. If you aren't coming to games, you just don't want to be at games. That's your decision.
DWS.....the west and east side lower levels are old and need upgrades badly. The west side 100, 200 and 300 levels are the same as they were in 1985. Ridiculous. Ex.players have said the MClub is uncomfortable and hard to see the game from. The west side needs to be dropped to the ground. Totally rebuilt. Oregon St did it. We can do it. 60 rows of chairbacks. 100 level of suites and MClub. 200 level of more premium seating and press box. Move those goofy balconies out of the clouds and to the north endzone (current student section). Move the students back to the east side.
....anyways.