Younger Generation Has Declining Basketball Interest

Johnnie Africa

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I’m sorry but what are you referring to? What new AD comments? Has the MSU AD been officially hired?

Also, I feel like a lot of the things that got Barnhart pushed out (you know, was about to be ambassador for life and all this other nonsense) was how bad the bball program was this year. Stoops has been on the decline for a while but the bball program looking destitute is what caused all the big boosters to start revolting, so I can’t imagine bball isn’t going to be a priority.
 

Im The Village Idiot

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What are your concerns with the new AD negatively impacting basketball?
It is believed that he will be a very football-focused AD.
This is something I’m fine with as long as basketball makes no concessions.

I’m not confident that will be the case, though. Some will cite that he had support from Oats and Izzo, which is true, but make no mistake — this could be a guy who will see football as the crown of the program. There’s a financial conversation to be had there, but I believe a lot of it is based off a lot of false assumptions.

I did not have a fun day on KSBoard.
 

Im The Village Idiot

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"It's imperative that we support all our sports, but do not be confused. Every athletics department competing at the highest level must be successful in football. So, Coach Izzo and I have already talked. Coach is the biggest supporter of our football program there is. We'll do everything we possibly can to dive in. Help Coach Smith and continue to drive excellence and support you in all you need. While continuing to provide championship level resources for all of our programs."

- J Blatt
 

Im The Village Idiot

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This is the quote that prompted everything. The issue isn’t wanting to be successful in football. We all want that. The issue is priority.

We are competing in an environment where Duke, Michigan, etc can out-money us already across sports and I don’t think we are catching them.

My concern is you also have Big East schools who don’t have to put eggs in football which costs much more money than basketball.

So far, harmless right?

When the topic came up about priority, had so many people outright stating they would trade football wins for basketball wins, basketball is irrelevant, about time to stop putting eggs in the wrong basket, etc.

At first I thought this was just a football centric thread but it became more and more apparent that my view is the minority view. I worry about the future.
 

MidseasonTweak

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Mar 1, 2020
10,363
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It is believed that he will be a very football-focused AD.
This is something I’m fine with as long as basketball makes no concessions.

I’m not confident that will be the case, though. Some will cite that he had support from Oats and Izzo, which is true, but make no mistake — this could be a guy who will see football as the crown of the program. There’s a financial conversation to be had there, but I believe a lot of it is based off a lot of false assumptions.

I did not have a fun day on KSBoard.
Hmm, but Michigan State basketball has had continued success despite that comment. UK is multiple tiers above them in basketball in terms of importance and we have big time donors with basketball leans.

I am not worried. I am excited for the possibility of football turning it up a notch, though. Texas football is great, and they just invested heavily into basketball. It can be done for us
 

Im The Village Idiot

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Hmm, but Michigan State basketball has had continued success despite that comment. UK is multiple tiers above them in basketball in terms of importance and we have big time donors with basketball leans.

I am not worried. I am excited for the possibility of football turning it up a notch, though. Texas football is great, and they just invested heavily into basketball. It can be done for us
Texas has oil money. Dropping $40M on basketball and then another $100M on football is feasible for them in the future. Same thing for Michigan and Duke. We have money too but not like that.
 

yoshukai

Heisman
Dec 21, 2002
30,010
42,648
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I used to laugh at anyone who suggested that the Kentucky basketball program is ceding ground longterm and may someday become the next “Indiana”. I even started parroting a Megablue05 one-liner about how “Oh no! We’ve become Indiana.”

After discussing the new ADs comments all day on KSBoard, I’m beginning to seriously worry about the future of the program. I had no idea how very little many of the younger fans care about the continued strength of the basketball program. If we don’t have some modicum of sustained success, I worry that we will eventually become consistently mediocre and be okay with that.

Caring so deeply about basketball being great seems to be a characteristic shared more by older UK fans and many fans seem perfectly content to concede in basketball, if needed, to raise the football program.

To anyone I have given a hard time for suggesting we may become the next Indiana someday — I apologize. I may have shown you stats, records and compared recent levels of success and I would have been correct to show them. Ultimately though, if the fanbase decides back stepping is okay, over time those records, stats and levels of success will diminish.

…and yes, I am now worried about the new AD. Going to be great at fundraising but I do think it is possible things are going to be changing going forward. Many of the under-40 fans just don’t see things the same way as the fans who shared basketball generation to generation and supported football regardless of record.
Something I’ve noticed from being around my grandsons , nephews., and their friends . They seem to be bigger fans of individual players than teams . They LOVED Cooper Flagg , AJ Dybantsa, Boozer .
 

Im The Village Idiot

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In order to protect privacy of people, I’ll list no names but here are some of the posts related to this topic:


I get that but I think a lot of our fans underestimate the amount of people that would prefer us to be playoff contenders in football over basketball. There is a gigantic portion of our fanbase (including myself) that was around in the 90s or earlier and saw the dominance. There are now kids in high school that don’t even remember ever seeing us in the final four.


Football is a more popular sport around the country and if you’re not dominating in basketball, you’re going to lose some of that passion in our younger fans who won’t care that we won 4 titles before their grandparents were born.





I think there is plenty of money for both. But we are in the SEC so football must eat first.


It’s ok Big Blue Cleetus! Long Live Basketball!!!





College basketball is my 4th favorite collegiate sport to watch behind football, baseball, and volleyball. The amount of money that goes into it compared to the entertainment I get out of it is a terrible ROI.





I would trade any amount of basketball wins for football wins.





The days of basketball eating first at UK ends with Mitch. By definition the modernization of the athletics program is putting a priority on football being good.


Everything in college athletics begins and ends with college football. If you aren’t competitive there, nothing else you do matters.





Basketball is an afterthought until March for all but a handful of teams. Football is king.





UK buttered the wrong side of the bread for many decades. If basketball is losing ground, it’s not for lack of support.





90% of the country only cares about college basketball for 1 month out of the year. College football generates interest literally all year. Give me a consistent annual CFP contender and I don’t care what happens to the basketball program.
 

UKJenning

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Football is the money maker. If you have an elite football program, it can support all other sports.
The best thing that can happen for KY basketball in this new era of NIL, is for UK to become a powerhouse football program.

We all need to be pulling for Stein to get us there.
Basketball will follow.

NIL has changed everything.
 

Im The Village Idiot

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Football is the money maker. If you have an elite football program, it can support all other sports.
The best thing that can happen for KY basketball in this new era of NIL, is for UK to become a powerhouse football program.

We all need to be pulling for Stein to get us there.
Basketball will follow.

NIL has changed everything.
I agree with what you’re saying. I have no problem with generating more money due to football, but I don’t want basketball to take even a small back step.

And I do genuinely think Stein can be a game changer for us. I just hope our fanbase isn’t burning out on our flagship program
 

megablue

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Oct 2, 2012
16,223
16,721
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Great, insightful and honest post, TVI.
I've tended to wonder, now that "money comes through the front door" and KY is a moderately-populated state with two (2) major schools, if a big part of the problem going forward is that most of the ardent and emotionally-invested fans are not the ones willing or able to contribute enough NUL$$$ money to UK athletics to compete in this new world. I also agree and see that younger folks are nowhere near as avid and dedicated to Kentucky basketball and football as in previous decades. I am sure Sociologists are studying this and developing theories about the reasons.
 
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UKBB4Ever

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UK has more money than most fans will ever know about. No school will outbid UK in any sport if the money people don't want it to happen. And while there may be many people just like mentioned, they do not have the money. The real money at UK is for basketball.

UK has 3 billionaires that will stroke a check for whatever is needed basketball wise. They will consider football too. But only if it doesn't interfere with the crown jewel.

And that's not even counting the horse industry money. Although the largest donor is also tied to the horse industry too. And that's not even touching the Saudi money.

UK basketball has some problems. Money is not one.
 

BetterThanYou

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Jan 31, 2026
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You have to remember, diehard UK football fan (i.e. the ones that would take football success over basketball) have always been a super vocal minority. They are always going to bark the loudest and for them, every dollar spent on UK basketball was a dollar that the football team was shorted.

Football team might make the CFP once in ten years no matter what we do.

I’ll take that but I want basketball success again. That is our identify and our differentiator.

Look at Stoops’ best seasons, what happened afterwards? Jack squat.
 

Im The Village Idiot

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I guess the flip side is that if football is generating more money (assuming our continued success) that should help basketball in other indirect ways. A rising tide raises all ships, sort of thing.
I hope so.

My greater concern is the apathy, rather than the comments by the AD himself. As UKJenning said, it doesn’t require pitting one against the other. A good football team may help in the new era.

But apathy is a deathblow.
 

Johnnie Africa

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UK has more money than most fans will ever know about. No school will outbid UK in any sport if the money people don't want it to happen. And while there may be many people just like mentioned, they do not have the money. The real money at UK is for basketball.

UK has 3 billionaires that will stroke a check for whatever is needed basketball wise. They will consider football too. But only if it doesn't interfere with the crown jewel.

And that's not even counting the horse industry money. Although the largest donor is also tied to the horse industry too. And that's not even touching the Saudi money.

UK basketball has some problems. Money is not one.


this is now the second post of yours I’ve read where you equate Saudi Arabians buying horses that happen to run in the derby with Saudia Arabia giving money to basketball players to play basketball for UK. It’s such a preposterous leap that I thought you were joking the first time you posted it.
 

Im The Village Idiot

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I don't think OP realizes how much dough a good SEC/B1G football program generates. We can become a dual-sport school.
No I can’t pretend to be an expert on the finances there.

My greater concern was the apathy of the fanbase.


In order to protect privacy of people, I’ll list no names but here are some of the posts related to this topic:


I get that but I think a lot of our fans underestimate the amount of people that would prefer us to be playoff contenders in football over basketball. There is a gigantic portion of our fanbase (including myself) that was around in the 90s or earlier and saw the dominance. There are now kids in high school that don’t even remember ever seeing us in the final four.


Football is a more popular sport around the country and if you’re not dominating in basketball, you’re going to lose some of that passion in our younger fans who won’t care that we won 4 titles before their grandparents were born.





I think there is plenty of money for both. But we are in the SEC so football must eat first.


It’s ok Big Blue Cleetus! Long Live Basketball!!!





College basketball is my 4th favorite collegiate sport to watch behind football, baseball, and volleyball. The amount of money that goes into it compared to the entertainment I get out of it is a terrible ROI.





I would trade any amount of basketball wins for football wins.





The days of basketball eating first at UK ends with Mitch. By definition the modernization of the athletics program is putting a priority on football being good.


Everything in college athletics begins and ends with college football. If you aren’t competitive there, nothing else you do matters.





Basketball is an afterthought until March for all but a handful of teams. Football is king.





UK buttered the wrong side of the bread for many decades. If basketball is losing ground, it’s not for lack of support.





90% of the country only cares about college basketball for 1 month out of the year. College football generates interest literally all year. Give me a consistent annual CFP contender and I don’t care what happens to the basketball program.
 

RunninRichie

Heisman
Sep 5, 2019
29,022
69,941
113
No I can’t pretend to be an expert on the finances there.

My greater concern was the apathy of the fanbase.
That doesn't matter. Some people like football more than basketball. But, if football is good, it will make so much money, that we can invest in basketball heavily. Look at Texas. Florida in the 2000s. Indiana right now.
 

Im The Village Idiot

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That doesn't matter. Some people like football more than basketball. But, if football is good, it will make so much money, that we can invest in basketball heavily. Look at Texas. Florida in the 2000s. Indiana right now.
Suppose you are wrong theoretically and we can’t support both to a maximum capacity and something has to take a slight backseat.

The younger fans will choose to bring basketball back some to bring forward football. I’m already convinced this is going to happen eventually.

Basketball is not the focus for the under 40s that it is for the older fans.
 
Jan 14, 2002
837
529
93
I used to laugh at anyone who suggested that the Kentucky basketball program is ceding ground longterm and may someday become the next “Indiana”. I even started parroting a Megablue05 one-liner about how “Oh no! We’ve become Indiana.”

After discussing the new ADs comments all day on KSBoard, I’m beginning to seriously worry about the future of the program. I had no idea how very little many of the younger fans care about the continued strength of the basketball program. If we don’t have some modicum of sustained success, I worry that we will eventually become consistently mediocre and be okay with that.

Caring so deeply about basketball being great seems to be a characteristic shared more by older UK fans and many fans seem perfectly content to concede in basketball, if needed, to raise the football program.

To anyone I have given a hard time for suggesting we may become the next Indiana someday — I apologize. I may have shown you stats, records and compared recent levels of success and I would have been correct to show them. Ultimately though, if the fanbase decides back stepping is okay, over time those records, stats and levels of success will diminish.

…and yes, I am now worried about the new AD. Going to be great at fundraising but I do think it is possible things are going to be changing going forward. Many of the under-40 fans just don’t see things the same way as the fans who shared basketball generation to generation and supported football regardless of record.
Wow!
 

Chadrock

All-Conference
Jul 12, 2004
3,057
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That doesn't matter. Some people like football more than basketball. But, if football is good, it will make so much money, that we can invest in basketball heavily. Look at Texas. Florida in the 2000s. Indiana right now.
Agree mostly, UK bball should always take care of itself but we need a football program that is great, not just good. Yep, there are some of us who want to excel at football and have wanted it for years - hopefully now, we can get that now that cheating is legal.
 
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mhs1964

Senior
Feb 8, 2018
409
441
58
I used to laugh at anyone who suggested that the Kentucky basketball program is ceding ground longterm and may someday become the next “Indiana”. I even started parroting a Megablue05 one-liner about how “Oh no! We’ve become Indiana.”

After discussing the new ADs comments all day on KSBoard, I’m beginning to seriously worry about the future of the program. I had no idea how very little many of the younger fans care about the continued strength of the basketball program. If we don’t have some modicum of sustained success, I worry that we will eventually become consistently mediocre and be okay with that.

Caring so deeply about basketball being great seems to be a characteristic shared more by older UK fans and many fans seem perfectly content to concede in basketball, if needed, to raise the football program.

To anyone I have given a hard time for suggesting we may become the next Indiana someday — I apologize. I may have shown you stats, records and compared recent levels of success and I would have been correct to show them. Ultimately though, if the fanbase decides back stepping is okay, over time those records, stats and levels of success will diminish.

…and yes, I am now worried about the new AD. Going to be great at fundraising but I do think it is possible things are going to be changing going forward. Many of the under-40 fans just don’t see things the same way as the fans who shared basketball generation to generation and supported football regardless of record.
I think you see more of these posts since there are no longer a board for each sport. I’m betting you spent more time on the basketball board. Football has grown in popularity across the entire country and Kentucky is no exception. The NFL is the national sport. As a result it is football that drives the dollars. You are absolutely correct that we will be unable to even match , much less outspend a goodly number of other schools even though there are people on this board who think we are capable. And if we fail they will find someone to blame it on. We should hope that something is done to stop the madness but it’s going to take until a good number of schools are incapable of competing
 

MdWIldcat55

Heisman
Dec 9, 2007
21,480
86,270
113
This may be the weirdest thread on Rupp Rafters in weeks, and that's saying something as the average daily content is rarely better than goofy.

Let me see if I have this straight: The huge threat to the basketball program regaining its status as Greatest of All Time is -- wait for it -- an energetic, aggressive Athletic Director who raises so much money that the Football program has a fighting chance to succeed. A new AD will be so focused on football that he will ignore the overwhelming public opinion among alumni and the ENTIRE STATE that raising the basketball program is the single most important duty he'll have, as he pours all the money he successfully raises into football, starving the one program Kentuckians have taken pride in for 80 years. . That's the theory?

Well, maybe Kentucky will get lucky and Mitch Barnhart will withdraw his resignation and his brand of mediocrity can continue indefinitely. If I understand this bizarre thinking, that would be a GOOD thing.
 

Im The Village Idiot

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This may be the weirdest thread on Rupp Rafters in weeks, and that's saying something as the average daily content is rarely better than goofy.

The huge threat to the basketball program maintaining its status as Greatest of All Time is -- wait for it -- an energetic, aggressive Athletic Director who raises so much money that the Football program has a fighting chance to succeed.

Well, maybe Kentucky will get lucky and Mitch Barnhart will withdraw his resignation and his brand of mediocrity can continue indefinitely. If I understand this bizarre thinking, that would be a GOOD thing.
Disrespectful misrepresentation of what I said…and you missed the point. All good though, at least you showed me up rather than getting what I’m saying.
 

Lameguy

Junior
Mar 20, 2026
127
202
43
I used to laugh at anyone who suggested that the Kentucky basketball program is ceding ground longterm and may someday become the next “Indiana”. I even started parroting a Megablue05 one-liner about how “Oh no! We’ve become Indiana.”

After discussing the new ADs comments all day on KSBoard, I’m beginning to seriously worry about the future of the program. I had no idea how very little many of the younger fans care about the continued strength of the basketball program. If we don’t have some modicum of sustained success, I worry that we will eventually become consistently mediocre and be okay with that.

Caring so deeply about basketball being great seems to be a characteristic shared more by older UK fans and many fans seem perfectly content to concede in basketball, if needed, to raise the football program.

To anyone I have given a hard time for suggesting we may become the next Indiana someday — I apologize. I may have shown you stats, records and compared recent levels of success and I would have been correct to show them. Ultimately though, if the fanbase decides back stepping is okay, over time those records, stats and levels of success will diminish.

…and yes, I am now worried about the new AD. Going to be great at fundraising but I do think it is possible things are going to be changing going forward. Many of the under-40 fans just don’t see things the same way as the fans who shared basketball generation to generation and supported football regardless of record.
You spend a lot of time worrying, that’ll give you an ulcer.
 

TigerMoving

Heisman
Jul 13, 2014
7,976
22,117
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Blatt seems like the ideal candidate to improve UK football AND basketball. This dude isnt an idiot and one of the most important things for fundraising in Kentucky is having an elite basketball program. The last thing we need is an AD who doesn't understand how football money can be used to help basketball.