Group licensing deal now allows Crimson Tide to sell jerseys with player names

Alabama continues to push forward in the new era of college athletics.

The Crimson Tide announced Wednesday that all student-athletes at Alabama will have the opportunity to profit off their Name, Image and Likeness from a group licensing program. The Crimson Tide athletic department and office of trademark and licensing have partnered with The Brandr Group (TBG).

Alabama is just the latest school to partner with TBG. North Carolina and Ohio State have also signed with the company.

Breaking down group licensing deal

The deal with TBG allows for players to profit off of their jersey sales. TBG cannot guarantee NIL opportunities, only the marketplace will determine the demand. But fans will be able to purchase official team jerseys with names and numbers of current Alabama players on them. Players will be able to profit immediately as long as they have joined the established group licensing program and as soon as TBG enters into trademark licenses agreements with Alabama

There will also be options down the road for trading cards, video games, bobbleheads and more thanks to this agreement between Alabama and the players.

Jersey sales will not be limited to just current athletes. TBG has launched an Alumni Group Rights Program with some schools, which allows former players to co-brand their NIL with the school’s trademark and logos.

The Crimson Tide has no plans to be involved in deals or representing athletes’ NIL. But Alabama will approve or disapprove the use of trademarks on items.

NIL in Alabama

The NCAA approved emergency legislation to allow athletes to profit off their NIL in late June. The interim policy went into effect just before July 1, when multiple states were set to have NIL legislation start.

Alabama did not have to hold its breath on the NCAA, though. The state was one of a handful to have previously passes NIL. The Crimson Tide have unveiled their own NIL program dubbed The Advantage, which will focus on brand management, maximizing personal social media platforms and financial literacy.

Quarterback Bryce Young has already started cashing in on NIL. The sophomore has signed deals hat are worth more than $800,000, according to ESPN’s Alex Scarborough. Young’s deal with Cash App — his only public endorsement to date — is worth six figures.