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Alabama

Ryan Williams shows off NIL deal with Uber Eats following Missouri win

IMG_0985by:Griffin McVeigh•10/28/24•

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Alabama WR Ryan Williams (William McLelland-Imagn Images)

Ryan Williams has established himself as one of the best freshmen players in college football, breaking out with Alabama. The former Five-Star Plus+ wide receiver has been hyped up from his time as a recruit but is more than meeting those expectations in Tuscaloosa. The on-field results have been spectacular and now, the 17-year-old is benefitting from it too.

Following Saturday’s win against Missouri, Williams showed off an NIL deal with Uber Eats. He got some Wingstop ordered and posted a few photos on his Instagram page.

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” @ubereats@wingstop hits different after a win,” the caption said. On to the next #ubereatspartner” You can check out the full post from Williams below.

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Williams has an On3 NIL Valuation of $1.7 million. That ranks him ninth in NIL Valuation among college football players and is No. 18 on the On3 NIL 100 list. Quarterback Jalen Milroe is the teammate with a higher NIL Valuation than Williams on the roster.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories: Roster Value and NIL.

Moving back to his on-field performances, Williams has caught 35 passes for 702 yards and seven touchdowns in eight games this season. The true breakout game came against Georgia, scoring the game-winning touchdown while totaling 177 yards on six receptions.

Head coach Kalen DeBoer has trusted the freshman to return punts at times as well but has only turned four opportunities into 31 yards.

Alabama has a bye week upcoming, giving Williams an opportunity to order as much Uber Eats as his heart desires. Next up is an important one for the Crimson Tide though, heading to Baton Rouge for a showdown against LSU.