Auburn receives initial approval for new videoboard at Jordan-Hare Stadium

It appears as though big changes are coming to Auburn’s Jordan-Hare Stadium. Auburn has announced that it has taken the first step towards modernizing the north end zone at Jordan-Hare Stadium.

The Auburn University Board of Trustees gave initial approval for a new videoboard in the north end zone on Friday. The current videoboard was originally installed in 1987.

Assuming the project receives final board approval, renovations are set to begin this summer, with the videoboard scheduled to be completed ahead of the 2025 season.

The new videoboard will be 47 feet high by 154 feet wide, totaling 7,238 square feet of LED space. Auburn’s current videoboard in the south end zone is the largest in the country, totaling 10,690 square feet of LED space.

The new videoboard in the north end zone will be the sixth largest videoboard in the SEC and a top-20 collegiate videoboard in the United States. The two videoboards combined will feature the most LED square footage of videoboard among all SEC schools. 

“We are appreciative of the Auburn Board of Trustees for its continued support of Auburn Athletics and the Auburn Family,” Auburn Director of Athletics John Cohen said in a statement. “This videoboard project will not only take a big step in our efforts to provide a better aesthetic balance between Jordan-Hare Stadium’s north and south end zones and an improved sound experience, but more importantly will continue to modernize the fan experience for our fan base.

“It will also give our south end zone patrons, including our student section, an opportunity to have an unimpeded and straight-ahead view of a state-of-the-art videoboard.”

Other changes are coming to the north end zone at Jordan-Hare Stadium, but this is the first step.

Auburn also shared that “the videoboard and supporting structure have been intentionally designed to stand alone behind the current seating bowl, enabling future north end zone improvement opportunities to utilize the concrete frame as part of any future projects.”
 
The base structure of the videoboard will also provide an expanded north end zone concourse to provide additional food and beverage offerings, Auburn announced.

Why Hugh Freeze took back play-calling duties after 2023 season

A new videoboard isn’t the only change coming to Auburn football.

After struggling on offense, primarily through the air, in 2023, Tigers head coach Hugh Freeze will take over as the play caller for Auburn for the 2024 season.

On3’s Andy Staples recently had a sit-down conversation with SEC Network’s Chris Doering on the Andy Staples On3 Podcasts to discuss the Auburn headman’s decision to take over the play calling sheet once again.

“I couldn’t imagine working your way up the ranks of coaching by primarily calling plays,” said Doering. “And then getting to the pinnacle and giving that to somebody else, trusting your fate in somebody else’s hands. Maybe it has to do more with finding the right person. Obviously, the Phillip Montgomery/Hugh Freeze pairing wasn’t that.”