Deion Sanders explains why he doesn't pay attention to his haters

Deion Sanders may be one of the most polarizing figures in college football today.

Whether it’s his confidence, swagger or even his unique take on the transfer portal since arriving in Boulder, the second-year Colorado head coach isn’t interested in entertaining those of whom are trying to tear him down.

“I don’t confuse a monument with a moment,” Sanders told On3’s Phillip Dukes at Big 12 Media Days. “That’s just a moment where you’re trying to get my attention, right? You wanted it to be a monument and if I respond, that’s what it becomes. I’m not giving you that. I’m not giving you that. Like, if I pay attention to that — I had to pay attention. It cost me, dog. It cost me time, it cost me energy. That cost me some foolishness that I had to pay attention to that.

“Thing is, I’m built different, man. Then when you come in my kids, I may check you every now and then. Don’t come at me, man. Don’t come at my kids. They ain’t got nothing to do with this. Come at them on their page, but don’t come at my kids on my page when I’m putting them out there.”

What’s not on Coach Prime’s feed won’t hurt him. His sons can fend for themselves in that regard. Anything he sees attached to his name, however, it appears to be fair game.

However, Sanders has gone about helping his son and QB1, Shedeur, in a different way. He’s helped bring in a slew of new offensive lineman with the sole task of protecting their quarterback.

In 2023, Shedeur put his ability to throw the ball on display after completing 69.3 percent of his passes for 3,230 yards and 27 touchdowns compared to only three interceptions. As Colorado fans will remember, those numbers came about behind a struggling offensive line that saw Shedeur finish the 2023 season injured after being sacked over 50 times. He played in 11 of Colorado’s 12 games last season.

This new-look Colorado squad will begin the 2024 college football season against North Dakota State on Thursday, Aug. 29. Non-conference matchups against Nebraska and Colorado State will test the Buffaloes early before having to begin Big 12 Conference play in Week 4 against Baylor.

They will also feature matchups against Arizona, Utah, Kansas and Oklahoma State, among other tough matchups littered throughout their first season back in their old conference.