Deion Sanders on Jay Norvell's criticism: 'They done messed around and made it personal'

Colorado head coach Deion Sanders is not shy about seizing on a cause. And he’s got one now for this weekend against in-state rival Colorado State.

After some comments from CSU head coach Jay Norvell, the ball was back in Sanders’ court. He took his shot deftly in a video posted on social media on Thursday afternoon.

“I’m minding my own business, watching some film, trying to get ready. Trying to get out here and be the best coach I can be. And I look up and I read some bull-junk that they done said about us. Once again,” Sanders said during Thursday’s practice.” Why would you want to talk about us, when we don’t talk about nobody? All we do is go out here, work our butts off, and do our job on Saturday. But, when they give us ammunition, they done messed around and made it what?”

“It was just gonna be a good game, but they done messed around and made it PERSONAL” 😳

“Why would you talk about us, when we don’t talk about nobody”

Deion Sanders responds to comments made from Coach Norvell and things are getting heated 👀 pic.twitter.com/U9Em4bPiJ5

— College Transfer Portal (@CollegeFBPortal) September 14, 2023

“PERSONAL,” they responded in unison.

Sanders opened his statements with a claim that others might find questionable.

“Why would you talk about us, when we don’t talk about nobody,” he said.

Sanders, clearly enjoying his chance to rile his team up, kept going with a smile across his face.

“It was going to be a great test. A battle of Colorado, but they done messed around and made it?” he said one more time.

“PERSONAL,” his team said again.

Norvell took a shot at the Buffaloes on his radio show

Colorado State has had to shoot videos for ESPN ahead of their game to promote that matchup, which Norvell said has added a chip on the shoulder of his players, and in the process made a comment regarding the appearance and presentation of Coach Prime.

“We’re excited, we had to do a bunch of ESPN videos and it’s great. I loved it. But our kids came out of those videos really with a chip on their shoulder. They’re tired of all that stuff,” Norvell said on his coach’s show Wednesday. “They really are tired of it. And I sat down with ESPN today, and I don’t care if they hear it in Boulder. I told them, ‘I took my hat off, and I took my glasses off.’ And I said, ‘When I talk to grown-ups, I take my hat and my glasses off.’ That’s what my mother taught me.”

Sanders has been known for wearing his sunglasses, hat, and even a hoodie during his recent press conferences and media appearances, bringing his unique style and swagger to the table per usual.

A style that Norvell is apparently not a fan of.

“They’re not gonna like us no matter what we say or do, it doesn’t matter. Okay? So let’s go up there and play. That’s just how I feel about it,” Norvell added. “So I don’t mean to take over the show, but I’m just tired of it. I’m tired of all that stuff and I know everybody else is too. So let’s go play.”