Deion Sanders shows off new truck with 'Prime' modifications

Deion Sanders‘ latest arrival isn’t a player out of the transfer portal or even an assistant coach. It’s his new car, a Ford F-650 pickup truck — customized to the nines, of course.

While a standard model of the truck, normally outfitted for utility work or other industrial purposes, runs north of $100,000, it’s a safe bet Sanders shelled out more than that for his custom ride. Among numerous details to be gleaned from the glimpses offered through video and photos of the new ride is a replacement for the “Ford” badge on the grill.

The new one reads “PRIME.”

Just from the picture of Sanders leaning (sitting?) on the front bumper, a front winch and set of additional LED lights are visible. The side view reveals a vertical smokestack-style exhaust and fuel tanks running along the side body underneath the cab.

In a YouTube video posted by “Well Off Media,” a company run by Deion Sanders Jr., it was relayed that Sanders made a joke about how tall the car is.

“You gotta jump like Ja Morant to get in my car,” Sanders said, according to his son.

In the same video, Sanders films himself walking from his house out to the driveway where his new chariot awaited. The head coach was giddy and couldn’t hide it, especially when he finally laid eyes on the beast of a truck.

“My baby’s here. They just told me my baby’s here. They just told me my baby’s here. My baby’s here. My baby’s here. My baby’s here. They just told me my baby’s here,” Sanders said, opening the garage door. “Lord Jesus — ooooooo-weeeee. Lord I thank you.”

The standard F-650 comes with two options for engines, a 7.3 liter gasoline-powered V8 producing 335 horsepower and 468 pound-feet of torque or a 6.7 liter PowerStroke V8 Turbo Diesel chucking out 270 horsepower and 700 pound-feet of torque. The diesel engine can be sold to churn out more power and torque, something Sanders might need for his tricked-out truck.

With a maxed-out payload, the gas version can weigh 37,000 pounds and the diesel can go as high as 50,000 pounds (25 tons). Unless Sanders plans to start hauling Ralphie the Buffalo around — unlikely, given how their first meeting went — he’ll probably never come close to that total.

But it’s a pretty intimidating truck for Sanders to be wheeling around Boulder in, no matter what.

Plus, the “Optimus Prime” nickname is right there for the taking for his vehicle.