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Florida State

FSU announces customizable jerseys NIL deal

Wade-Peeryby:Wade Peery•02/10/22
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(Photo by Mark Brown/Getty Images)

The Florida State Seminoles have officially partnered with Fanatics and OneTeam to present their current players with the opportunity to opt-in to a jersey customization program and be compensated for each sale, the school announced in a press release on Thursday evening.

The partnership with the two companies is a part of Florida State’s Apex program–in helping to educate, empower, and elevate student-athletes. The Apex program helps student-athletes capitalize on NIL opportunities.

The release reads: “Fanatics will offer customizable Florida State Nike jerseys with the name of any players that choose to participate in the group licensing program, while OneTeam will administer the group rights of the athletes included in the program. Football jerseys are expected to be available for the 2022 season, and Florida State will look to expand opportunities to other sports as they become available.”

Several other schools across the country are also participating in the jersey program: LSU, Oklahoma, Washington, Michigan and Penn State. There will be likely many other teams across the country to join the program in the near future.

This type of customizable jersey program has been long overdue for college football programs across the country. Luckily with NIL, it’s now a reality, and players across the country will be able to directly benefit from their jerseys being sold. It’ll also be easier for fans to buy jerseys of their favorite players, as opposed to buying them from sites that aren’t as trustworthy.

There’s one big question Fanatics and players will have to deal with in the near future. What happens when a player decides to enter the transfer portal after one year? Will there be some sort of Jersey Assurance? That will be interesting to see how that’s handled moving forward.

But college football fans across the country have every reason to be excited about the program. The neat part is all of the players that opt-in to the program will be available, not just the stars.