Kansas fullback Jared Casey went from an unrecognizable name to college football fame with one legendary reception. Now, it’s paying off in the NIL marketplace.

Casey, a freshman walk-on fullback from Plainville, Kansas, became the media darling of college football against Texas on Saturday. The Kansas Jayhawks traveled to Texas having never beaten the Longhorns in Austin; furthermore, the Jayhawks had not won a Big 12 road game in 56 tries, a streak that dated back to 2008. But that all changed when Casey, who had never before caught a pass in his Kansas career and never once played an offensive snap as a Jayhawk, reeled in the game-winning two-point conversion in overtime.

Casey on Tuesday begun cashing in on his spotlight. Per Jesse Newell of The Kansas City Star, Casey was shooting television commercials with Applebee’s, which will run exclusively in Kansas.

KU football walk-on Jared Casey already getting some NIL work in after Saturday’s game-winner vs. Texas. Shooting TV ads today for Applebee’s commercials to run in Kansas. pic.twitter.com/F06XHaXz1H

— Jesse Newell (@jessenewell) November 16, 2021

Casey’s parents celebrate game-winning two-point conversion catch

Following a touchdown run that cut Kansas’ deficit to 56-55 in overtime, the Jayhawks decided to go for the two-point conversion instead of kicking the extra point. On the two-point try, Kansas quarterback Jalon Daniels threw a pass to Casey, who made the tough catch in the endzone and lifted KU to a thrilling 57-56 upset win in Austin.

While the final play was unfolding, Jared’s brother, Justin, was filming on his phone – and he was able to capture video of his brother making the big play. Perhaps the best part of the video is the commentary in the background, which comes from Casey’s parents – Jerry and Karen – celebrating their son’s big moment.

Raw video from my parents reaction on their son’s catch @JaredCasey7 @JayhawkSlant @mctait @jessenewell @KU_Football pic.twitter.com/58mxu1UtnD

— Justin Casey (@jlcasey10) November 14, 2021

“That was Jared, wasn’t it?!,” you can hear Casey’s father ask in excitement. “That was Jared!”

Once the score was confirmed, and it was in fact Jared Casey who scored, his parents and brother jumped around celebrating with happiness.

Casey, a 6-foot, 254-pound native of Plainville, Kansas, also received a shoutout from ESPN college football analyst Kirk Herbsreit on Twitter.

“Congratulations,” Herbstreit said. “What a moment for him and his team. All that work and sacrifice fulfilled in the blink of an eye. Awesome. Here’s to many more moments for him and the Jayhawks like last night.”

Kansas trolls Texas with ‘The Office’ themed video

The Kansas Jayhawks pulled off the gigantic upset of the Texas Longhorns on Saturday. When you shock the entire football world, your social media team gets to have some fun as well.

After their victory last night, the Kansas Twitter team kept stacking up the wins. They went for the jugular, using The Office as a means to an end to do so.

pic.twitter.com/XIYcFwW1qW

— Kansas Football (@KU_Football) November 14, 2021

“You have no idea how high I can fly,” Michael Scott told David Wallace, aka Kansas told Texas.