Jake Brown details how his pitch to Crocs landed him NIL deal

Jake Brown used his love for Crocs combined with a run to the College World Series for LSU to land a sweet NIL deal. The Tigers star revealed to Hurrdat Sports that the shoe company reached out to him following his pitch in an earlier interview.

Brown explained that the entire team received some Crocs as a result of the deal. That left them showing up in style to Game 1 of the CWS final against Coastal Carolina.

“They reached out and they said, ‘Hey, we’re looking forward to sending you a little bit of stuff. Just send us your address,'” he said. “So I did that and then they messaged back right away saying, ‘We actually want to hook up all the guys. We can overnight ship them to the hotel.’ I was like, ‘Absolutely. Yes. Please do that.’ So I’m glad it was able to work out.”

Our NIL pitch with Jake Brown and Crocs worked! 🤣@Crocs overnight shipped pairs for the whole team. pic.twitter.com/l27J29Hzgy

— Hurrdat Sports (@HurrdatSports) June 22, 2025

LSU would go on to win 1-0 behind an incredible performance from pitcher Kade Anderson. He pitched a full game shutout and allowed only three hits while striking out 10 batters across nine innings.

The Tigers now move on to play Coastal Carolina again on Sunday with a chance to claim the national championship with a win. Perhaps the Crocs can give them even more confidence, as Anderson revealed his teammates were pretty excited about it when they found out.

“I didn’t think they thought it was going to happen,” he said. “I sent it in the group chat, ‘Everyone send me your Croc size.’ Then in about five minutes, the group chat just, boom, boom, boom. It was blowing up.”

How the Jake Brown, Crocs story began

It all ties back to the standout from the Tigers baseball team being an avid wearer of the popular shoes, Crocs. He’s been using some of his extra NIL cash to decorate his current pairs and revealed that he’d be interested in a collaboration if the brand was willing to work with him.

“I have some Crocs slides that I’ve decorated with Star Wars Jibbitz,” Brown said. “So, I have a Star Wars pair of Crocs, and I have Pizza Planet-Toy Story crocs that I bought with some per diem money thanks to Champ Artigues, our baseball ops guy. Thank you so much, Champ, and great purchase. I love my Crocs.

“And if they’re watching this, just shoot me a message on Instagram, or however else you can contact me, I’d love it.”

Brown pitched his very own LSU, or Louisiana-themed, pair of Crocs as well. He already had some ideas for the Jibbitz, which are the decorative accessories that can be attached to the holes designed into the Crocs.

“I don’t know, like some gators. Some alligators, something. A pelican, maybe a tiger, anything that we could do,” Brown said. “That would be super sweet.”

On3’s Barkley Truax contributed to this report.