Livvy Dunne promotes Vuori BlissBlend Form collection through NIL deal

As part of her longstanding NIL deal with Vuori, Livvy Dunne is helping promote the company’s newest line of activewear. The LSU gymnast posted Tuesday about the new BlissBlend Form collection on Instagram.

Vuori was one of Dunne’s first NIL deals, coming together shortly after the NCAA released its guidance in 2021. She announced the partnership in September 2021 and has appeared in multiple commercials since joining forces with the company. Dunne has a $4.1 million On3 NIL Valuation.

Vuori announced its BlissBlend Form fabric this week in five colorways. The collection is, “designed to provide strategic support while maintaining comfort, with a specialized fit that lifts and holds in all the right places,” according to the company’s announcement.

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Dunne is one of the pioneers in the NIL space, securing deals with notable brands such as Jake Paul’s W, Nautica and SI Swimsuit. She also secured a landmark, multi-million dollar deal with Passes in May 2024.

A national champion gymnast at LSU, Dunne opted to return for one final season with the Tigers. Her $4.1 million On3 NIL Valuation ranks No. 1 in the Women’s NIL 100 and No. 4 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Additionally, Livvy Dunne has been vocal about the potential impacts of the landmark House v. NCAA settlement. She filed an objection to the agreement ahead of the deadline to do so, citing issues with transparency, legal fees and the fact athletes weren’t involved in the discussions about the landmark settlement. The settlement is set for full approval at an April hearing by Judge Claudia Wilken.

“There is a lack of transparency to how the calculations being made for the estimate of lost NIL opportunities and if the same formula is being applied to all athletes across every sport,” Dunne’s objection stated. “If I were to hire a law firm to represent me individually in this matter I would want to know how the valuation of damages was calculated specifically to me. This seems not to be the case.

“Especially in a case where the school provided no NIL data, athletes could not upload their own data to adjust and correct their estimate without filing a claim and waiving their right to opt out of the damages class. This left the athlete to make a decision without accurate information.”