Travis Scott, Fanatics CEO surprise LSU football, women's basketball teams with new collab

Travis Scott has become one of the biggest names in the music and fashion industry across the globe. But the Houston native took things down the road to Baton Rouge, Louisiana recently to promote a new collaboration with LSU athletics that’s bound to give Tigers’ fans goosebumps every time.

Scott and Fanatics CEO Michael Rubin made a surprise appearance on LSU’s campus on Thursday to promote his collegiate-inspired apparel collection ‘Jack Goes Back to College’. An exclusive college apparel collection that features the signature ‘Cactus Jack’ style and branding that’s being debut by the Tigers.

Scott and Rubin’s first order of business was to make a stop with the LSU football team, gifting Tigers’ players with the new apparel and a surprise visit announced by head coach Brian Kelly following LSU’s recent spring practice. The visit also featured a photo opp with Scott, Rubin, and the entire Tigers team outfitted in the LSU line of ‘Jack Goes Back to College’ gear. With the Tigers even gifting Scott with a one-of-one, Cactus Jack inspired football jersey loaded with unique details and stitching inspired by Scott’s signature style.

Travis Scott and @michaelrubin surprised the LSU football team yesterday with Scott's new collaboration, Jack goes back to college.

They then went to the library for a midnight launch where Jayden Daniels, Angel Reese, Flau'je Johnson & Scott were signing autographs for fans. pic.twitter.com/Sd5CkOyKQj

— Tom VanHaaren (@TomVH) April 4, 2024

Following Scott’s visit with the football team he made a trip to the LSU bookstore. Where hundreds of students where lined up for the launch of Scott’s new collection with the Tigers and for autographs.

Reigning Heisman Trophy winner and one of the expected top picks un the upcoming NFL Draft Jayden Daniels made an appearance at the event as well. Also joined by members of LSU’s women’s basketball team with stars like Angel Reese and Flau’je Johnson also getting in on the fun and autograph signing.

Scott even delivered a performance during his visit, seen performing at Fred’s Bar in Baton Rouge for an afterparty to close out his iconic visit.

“Today, Cactus Jack, the official brand of multi-platinum, diamond certified recording artist and style icon Travis Scott, has teamed up with digital sports platform Fanatics, leading sports retailer Lids and Mitchell & Ness to announce a groundbreaking, first-of-its-kind collegiate-inspired apparel collection,” read a Fanatics press release published on March 28.

“The ‘Jack Goes Back to College’ collection brings together collegiate pride and streetwear style, offering a unique selection of headwear and apparel for students across the nation.”

The limited edition apparel from the Jack Goes Back to College line goes on sale April 4 and can be accessed on shop.travisscott.com or at select Lids locations and Barnes & Noble College campus bookstores. With the collection featuring 28 different universities like Texas, Michigan, Georgia, USC, and others.

The line features Mitchell & Ness hats along with shirts, crewnecks, hoodies, shorts, sweatpants, and backpacks ranging from $68 to $160. As Scott will keep visiting select campuses to continue promoting Jack Goes Back to College collection.