Miami announces Modelo as official beer of the Hurricanes

Miami has an official beer. The Hurricanes announced a partnership with Modelo as their official beer and “malt beverage” on Friday.

The connection comes via Modelo’s “Fighting Spirit” campaign, which the university said ties in with the “fighting spirit” of Hurricanes athletics. Modelo will be the focus of multiple platforms and part of a new tailgate experience at Hard Rock Stadium, according to the announcement.

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“We are proud to join efforts with Modelo, the official ‘Malt Beverage’ of the Miami Hurricanes, as they share our commitment to not only provide a first-class fan experience, but also to educate our fan base on responsible alcohol consumption,” said Dan Boyd, Miami executive associate athletic director/sales and marketing, in a statement. “We look forward to collaborating on programs that enhance our overall fan experience.”

Miami is currently 2-1 on the season following a loss to Texas A&M last week. The Hurricanes will try to get back on track at Hard Rock Stadium this week against Middle Tennessee State on Saturday.

Mario Cristobal: Miami is still a ‘work in progress’ while working back towards being a national brand

Mario Cristobal recognizes that while Miami is on the right track. There’s still a long way to go until they’re considered a national brand once again, though.

After suffering his first loss as the leader of the Hurricanes, Cristobal explained that he believes Miami beat themselves against Texas A&M, and that’s not going to happen in the future.

“It’s a national brand, and I think people recognize that we’re making progress,” Cristobal said. “We said from Day 1, we’re back to work. You know, that’s the most important part. Back to work. We’re working at it and we’re improving, and we feel that — there is no, I would say you know, you don’t take any comfort in playing close games. You never have. I don’t think anybody that’s competitive will ever do that. Is there progress? Yeah. Is there more to be made? Absolutely. So our appetite and our desire to be great has to be going through the roof right now, because in several aspects, we were our worst enemy. In several aspects, Miami beat Miami. We take that personally. Complete ownership. Every coach, every player, every administrator.

“We are more than eager to get back to work and address those things, so we could get a breakthrough and push past those limitations placed upon ourselves. That’s what we’re looking forward too. Just getting right back at it.”