Social media star Cavinder twins transfer to ACC program

Haley and Hanna Cavinder have committed to Miami after spending the last three seasons with Fresno State, according to Tim Reynolds of the Associated Press.

Haley averaged 19.8 points per game this season, 21st nationally after just one year removed from winning the Mountain West Conference player of the year honors. Hanna averaged 14.5 points per game as well.

The five-foot-six guards claim to fame somehow isn’t on the court, though. It’s through their four million TikTok followers and enough NIL endorsement deals to keep their family living comfortably for generations to come.

“The Cavinder twins could garner a significant amount from a NIL collective, based on both their prominence in social media platforms as well as their abilities as players,” Dale Hutcherson, a Memphis-area attorney who specializes in sports and trademark law, told On3. “They are a powerhouse and a social media manager’s dream as far as garnering national exposure for a given university’s program and athletic department.

“There is no doubt these two will bring more money to whatever program they choose to be a part of and represent.”

A reported reason for the cross-country move was that the twins wanted to be closer to their lawyer, though that is not confirmed.

Cavinder twins’ transfer plans figure to interest NIL collectives

They entered the transfer portal in March wielding impressive basketball résumés, a TikTok account with 4 million followers and enough endorsement deals to make a pro athlete jealous.

As thousands of athletes make portal pit stops this spring, NIL industry insiders have their eyes on two 21-year-old sisters who could establish a high-water mark for athletes in one particular sport. If any players are uniquely positioned to provide a snapshot of the financial muscle of women’s basketball-centric NIL collectives, it’s Hanna and Haley Cavinder, both of whom are transferring from Fresno State. 

On the court, the twins are double-digit scorers. Off the court, they are social media influencers with profound reach in the Gen Z demographic and beyond; in addition to their joint TikTok account, each has an Instagram account with almost 400,000 followers and their dual account has about 43,000. Their university of choice undoubtedly will be supercharged with enhanced exposure as its women’s program basks in much of the social media spotlight they attract. That reward alone is enough to spark the attention of ambitious donor-driven collectives.

Read more on the Cavinder twins’ NIL ventures here.