Sherrone Moore on Michigan's mindset towards NIL: 'We're all on the same page'

Name, image and likeness has become the law of the land in college football. Lucrative deals and sponsorship opportunites are luring top talent to programs rather than pedigree and tradition.

In the case of Michigan, they’re the all-time winningest program in college football history. As they have been historically, fans expect the Wolverines to be at the forefront of college football in that regard.

Head coach Sherrone Moore was recently quetioned on where the Wolverines stand on NIL. He opened up on how they plan to utilize it to their advantage moving forward as he heads into year two as Michigan’s head football coach.

“It’s part of football now, it’s part of college football,” Moore told reporters on Monday. “It’s part of recruiting, and I’ve had great talks with them, so we’re all on the same page.”

Moore said that he wants to be able to “spread it out” regarding the NIL money at Michigan’s disposal. Instead of having all the money go toward one player or position, Moore wants “everybody to eat,” but warned players they don’t get a piece of the pie for nothing.

“They’ll all earn their keep,” he said.

He also noted that he doesn’t read what the internet has to say about Michigan. Whether that’s a nod to the report earlier this season that Barstool Sports founder Dave Portnoy would pledge several million dollars to help lure a talented quarterback to Ann Arbor on a yearly basis.

Still, Moore isn’t going to recruit a player just because of the star rating next to their name. They have to be right for Michigan. At the end of the day, the program’s donors will have to remain happy as well.

“You still have to have the attitude that you want to come to Michigan to be transformed into something bigger than just yourself,” Moore continued. “And for us, it’s the support that you get from the boosters.

“Isn’t just always financial, it’s putting guys in position, whether it’s internships or different things, to make sure you can have a goal that you want to do, and football is not here forever. What can we do to help you to accomplish that goal? So that supports a big piece of it, too.”

For now, Michigan’s goal is to become bowl eligible heading into the final two weeks of the season. They’re 12.5-point favorites over Northwestern in Week 13, and can secure a postseason berth with a victory.