Scott Frost reveals how NIL has impacted Nebraska

Nebraska head coach Scott Frost fielded questions at Big Ten Media Days on a variety of topics, including conference realignment and how to improve on the field in 2022. He also tackled questions on NIL, the off-season’s hot button issue.

“I’ve said a lot I think Nebraska should be one of the best places in the country for NIL,” Scott Frost said. “There’s no other place that I can think of where there’s one school and everybody’s behind it. The passion for Nebraska football is unmatched. Everybody wants to support it and be a part of it.

“We’ve already done really well. There’s been a lot of support for our players in NIL. We need to keep getting even better. If we want to compete at the national level, we need to compete at the national level in NIL. There’s been companies, ABM being one, that have really helped us. Helped our players, not helped us, to take advantage of those opportunities. And really encourage a lot of Nebraska people that want to help to look those people up and give our players more opportunities.”

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Clearly, Scott Frost is excited for what NIL can become at Nebraska. They’re the only FBS team in the state, which is passionate about Nebraska football. There isn’t an NFL team to take attention away from the Cornhuskers. It makes sense that NIL can thrive there.

Frost feels NIL can be a distraction

While Scott Frost is confident that NIL can be a good thing, especially for Nebraska, he also feels that it’s a double-edged sword. While players can benefit from it, they can also be distracted by it.

“NIL, in general, can be a distraction,” Scott Frost said. “You’re asking young men to manage academics, college football, family, relationships and now opportunity to earn money and basically have a job on top of that. There’s a lot of time demands.”

“Players have to be smart, they have to be mature in order to handle it. As long as it doesn’t get in the way of their academics first and their ability to perform on the football field I’m all for it. They have to be smart and be good time managers.”