Drake Maye plans to focus on NIL opportunities after the season

The 2022 season was a breakout year for North Carolina’s redshirt freshman quarterback, Drake Maye. At one point, he was even considered a contender for the Heisman Trophy.

Now, there is some question about what NIL opportunities are going to come Drake Maye’s way. However, Maye isn’t thinking about those opportunities just yet. Instead, he’s much more worried about the ACC Championship, bowl season, and finishing the season strong.

“It hasn’t been too much. Really just trying to focus on the season. I think a lot of that stuff will come after the season,” Drake Maye said.

“I’ll look at it more. Attack it more. Because, you know, during the season you’ve got so much stuff going places, starting stuff during the week is just hard some of the time. And, other than that, the commercial stuff…I don’t know if I’ll even get attention like that. So, really just approach it after the season and just focus on finishing the season out.”

Given his position and star status, Drake Maye will likely land several NIL deals. However, they’ll have to wait for the offseason, when he has more time.

“Got about a month left. Maybe some of that stuff will happen after the season.”

Drake Maye has an On3 NIL Valuation of $926,000. That’s a projected annual NIL value for Maye. It also makes him 25th on the On3 NIL 100 list and 13th among college football players in terms of NIL value. He also has a strong social media following, with 47,000 followers between Twitter and Instagram. This gives him an On3 Per Post Value of $1,000.

Over the course of the season, Drake Maye saw his On3 NIL Valuation increase by $847,000.

About On3’s NIL Valuation

The On3 NIL Valuation is an index that sets high school and college athletes’ projected annual value, or PAV. The algorithm used by On3 is proprietary, drawing data points from three vital categories. Those categories are performance, influence, and exposure.

Importantly, this is not a NIL deal tracker. On3 has a NIL deal tracker, which is separate from its NIL Valuation. Instead, the On3 NIL Valuation looks to set optimized NIL opportunity for athletes relative to the NIL market for up to 12 months in the future.