Skip to main content

Report: Jordon Hudson 'forced her way' into Bill Belichick's Dunkin' Donuts Super Bowl commercial

IMG_6598by:Nick Kosko05/03/25

nickkosko59

Report: Jordon Hudson 'forced her way' into Bill Belichick's Dunkin' Donuts Super Bowl commercial
Dunkin' on YouTube

Remember that “Dunkin’ Donuts” commercial featuring Bill Belichick during Super Bowl LIX? Sure it was fun to see him and Ben Affleck but did you notice Jordon Hudson?

The 24-year-old girlfriend of the North Carolina head coach, and future Pro Football Hall of Famer, was in the background behind Belichick. She didn’t have any lines, but Page Six reported Hudson “forced her way” into the spot for the popular coffee chain.

Hudson’s made plenty of headlines since Belichick took the Tar Heels’ job, including being the catalyst for an awkward CBS interview and reportedly forcing Hard Knocks to cancel their summer plans to follow UNC. Well, here’s the latest scoop on Hudson and Belichick now dating back to the Super Bowl.

“Sources say that Bill Belichick’s younger gal pal Jordon Hudson allegedly ‘forced’ her way into the former Patriots coach’s starry Dunkin’ Donuts commercial which aired during Super Bowl as the new powerbroker behind the coach,” Ian Mohr of Page Six wrote. “The spot featured Hudson, 24, and Belichick, 73, in Dunkin’ tracksuits, co-starring with Ben Affleck and brother Casey Affleck.

“A sports source familiar with the coach told Page Six, ‘She forced her way in…. but Bill saw it as a way for her to get paid. People said they’ve never seen anything like it.’ Hudson doesn’t have any lines in the ad, but pumps her fist along with Affleck at one point.”

As the commercial shows, Hudson doesn’t have a line in the commercial. She’s just standing behind Belichick, who interacts with the stars of the ad.

The criticism of Hudson amid her relationship with Belichick has ramped up in the last week. Even former NFL writer Peter King, who’s practically seen it all, called it “embarrassing.”

“This is a guy who owned every room he ever walked into and now he’s got a 24-year-old muse telling him what to do or trying to control situations that quite frankly she has nothing to do with or should have nothing to do with,” King said on Sports Media with Richard Deitsch. “Bill’s got to get a hold of himself here. He’s got to get a hold of this situation. This is embarrassing. It’s totally embarrassing for a guy who’s as great at his job as he is … This would’ve been a ‘Mike and the Mad Dog’ spectacular back in the old days.”