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North Carolina reveals which sports will be part of revenue share

FaceProfileby:Thomas Goldkamp•06/23/25
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May 23, 2024; Charlotte, NC, USA; North Carolina Tar Heels designated hitter Alberto Osuna (23) celebrates a home run with head coach Scott Forbes in the first inning against the Pittsburgh Panthers during the ACC Baseball Tournament at Truist Field. Mandatory Credit: Scott Kinser-USA TODAY Sports

As the implementation of revenue share in college athletics creeps ever closer, programs are beginning to reveal which sports will be part of the system. On Monday, North Carolina announced its position.

The Tar Heels will provide revenue share for four sports: football, men’s basketball, women’s basketball and baseball. That is in line with what many other schools are doing, though it can vary greatly from school to school.

North Carolina didn’t specify its exact revenue share cut for each program, but it did note that “the majority of those funds will be paid to student-athletes in our two revenue-generating sports, football and men’s basketball.” Some programs have revealed percentage cuts, others have not.

In addition, North Carolina will be increasing its scholarship allotment from 338 to 532, a massive jump. That shows the commitment level the Tar Heels have to athletics.

“This is a significant evolution that will change our department’s financial model while providing greater financial opportunities for Tar Heel student-athletes,” athletics director Bubba Cunningham said. “At Carolina, we have been preparing for these changes for more than a year. We are fully committed to adapting to this new era and continuing to create outstanding championship experiences for our student-athletes across our 28-sport, broad-based program.”

The new changes from the House settlement, which include revenue share, will require a lot from the program. The Tar Heels expect a jump in the budget of about $30 million, up from about $150 million in 2024-25.

To that end, the program has hired a Chief Revenue Officer to help find new monetization opportunities. Among them, UNC lists naming rights, field sponsorships and jersey patches.

So what are other programs doing with revenue share? Well, a few have already announced plans.

Speaking at a Board of Regents meeting in mid-June, Oklahoma athletics director Joe Castiglione said that six sports will be a part of the program’s revenue share: football, men’s basketball, women’s basketball, baseball, softball and women’s gymnastics.

Meanwhile, according to Spencer Holbrook of Lettermen Row, Ohio State athletics director Ross Bjork said that the Buckeyes will use revenue share for four sports. Those sports will be football, men’s basketball, women’s basketball and women’s volleyball, with hopes to expand to other sports down the road.