Bo Nix-themed poster being put up in New York City

After so much improvement in 2022 and a decision to come back in 2023, this is the year for Bo Nix and Oregon. He’s focused, he’s having fun, and the publicity push for Nix to be more than a dark horse Heisman candidate has perhaps already begun.

A massive poster or billboard was spotted being put up in midtown Manhattan on Tuesday with the Ducks quarterback featured. Above a rear shot of Nix in the all-white Oregon uniform was some massive text going up.

The eventual message seems to be “BOdacious” with the quarterback’s first name separated from “dacious” for emphasis.

📣‼️‼️‼️

OREGON FOOTBALL massive poster going up in midtown Manhattan.

Can confirm, just walked from my apartment and grabbed a few pics. Will swing back in next day or so when it’s finished.@MattPrehm @oregonfootball @Erik_Skopil

LETS GO DAMN DUCKS!!

😤🦆🏈 #BoHeisman https://t.co/fHlwKlUevw pic.twitter.com/mRRTbf18cP

— Oliver (@East_Coast_Duck) August 15, 2023

Nix won’t be the first Heisman hopeful to have his likeness plastered on a New York City facade for all to see. In recent years the likes of Joe Burrow have had a Heisman billboard to lobby, albeit not so early. Oregon arguably created the discipline of NYC-centric Heisman marketing, putting up a billboard in NYC for Joey Harrington and then years later Dennis Dixon to win the Heisman.

It’s unclear who, exactly, is behind this Nix-centric advertisement going up in Manhattan.

And though it’s far too early to gauge the Heisman race, Nix will surely have plenty of eyes on him after resurrecting his career in 2022.

After three years at Auburn where it looked as if his career might be sputtering, Nix — an Auburn legacy — left and transferred to Oregon. There, the former highly-touted recruit showed why he was just that.

With a blend of deep-ball prowess and short-yardage running acumen, Nix powered Oregon to a 10-win season. He threw for 3593 yards (at a 71.9% completion rate) and ran for another 510. He had 43 total touchdowns — 29 passing and 14 rushing.

Nix brings more than touchdowns and athleticism to the quarterback position for Oregon

Nix has a unique trash talking ability on the field, or so the Oregon quarterback says. He basically echoed his teammate’s comments which were rave reviews of Nix’s trash talking.

Nix made sure to tell local reporters he didn’t curse while trash talking. Most of the time, he lets his play do the talking and is very good at counter trash talk.

Essentially, don’t try it on Nix because he’s very good at one upping whatever one liner you throw at him on the field.

“Well, I won’t back down from it,” Nix said. “I don’t really start it but if they want to start it I don’t mind finishing it … Yeah, see, like, I don’t cuss or anything … It’s just I take what they say and just kind of, you know, remind them that we’re still gonna attack them on offense or we’re still gonna go after them. And a lot of times my guys back me up so that’s a good thing.”