Oregon AD Rob Mullens reveals football season-ticket price increase, addresses current decision on talent fee

Oregon will increase its prices on season tickets for football games in 2025, Ducks athletic director Rob Mullens told John Canzano.

Mullens called this season’s season ticket value “tremendous.”

He also revealed that there are no plans for Oregon to have a “talent fee” associated with ticket sales. A talent fee or tax is an additional charge to ticket prices to help schools pay players through NIL.

Schools such as Tennessee have decided to implement the fee into their ticket prices for the upcoming 2025 season. The Volunteers are adding a 10% fee to their season tickets, but it’s unclear how much Oregon will tack on given they’re not utilizing the “talent fee.”

The change in ticket prices comes as the Ducks continue to reach new heights under head coach Dan Lanning. The Ducks have been the No. 1 team for several weeks and have remained undefeated heading into the final stretch of regular season action.

Oregon announced in April that they were selling season tickets at a “record rate.” 95.2% of fans renewed season tickets from 2023 to 2024 while there was a 99% conversion rate in parking pass renewals. They also added over 10,000 new season ticket holders as of the April report, which is a testament to fan interest in Eugene.

At 10-0, the Ducks have secured their third-straight double-digit win season in as many seasons under Dan Lanning. Coming off a 12-2 season in 2023, there was much optimism surrounding the Ducks’ current season. Moving to the Big Ten Conference alongside Washington, USC and UCLA, they’re all experiencing an uptick in competition and the Ducks have adapted quite well in year one.

They’ll look to continue their undefeated start to the season on the road against Wisconsin on Saturday. Kickoff is set for 7:30 p.m. ET live on NBC. After a bye week, the Ducks will finish out the regular season at home against Washington — the only team that held Oregon back in 2023.