WATCH: Quinn Ewers, Xavier Worthy create SONIC advertisement
Quinn Ewers and Xavier Worthy have released their next NIL endorsement of the season with SONIC. The Texas duo announced the deal Monday with a video of the pair on location and ordering their favorites.
Ewers tweeted out the 25-second clip of he and Worthy ordering through the restaurant’s app, raving over the SONIC ice, and even tossing a tater tot touchdown.
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Ewers returned from injury this weekend in the Red River Rivalry. He completed 67.7% of his passes for 289 yards and four touchdowns in the 49-0 rout. Worthy caught one of those touchdowns. On the season, he now has 24 catches for 360 yards and four touchdowns.
Ewers is one of the most marketable players in all of college football. Worthy isn’t too far behind either in the current version of On3’s NIL 100. SONIC is now just the latest company to cash in on this combo of Longhorn underclassmen.
Quinn Ewers’ On3 NIL Valuation
With an On3 NIL Valuation of $1 million, Quinn Ewers’ projected market value ranks No. 10 among college football players and No. 17 in the On3 NIL 100. Worthy’s On3 NIL Valuation of $834,000 ranks No. 20 among college football players and No. 33 in the On3 NIL 100.
The On3 NIL Valuation is the industry’s leading index that sets the standard NIL market value for high school and college athletes. The On3 NIL Valuation uses a proprietary algorithm that calculates an athlete’s projected NIL value using dynamic data points targeting an athlete’s performance, influence and exposure.
While the On3 NIL Valuation’s algorithm includes NIL deal data, it doesn’t act as a tracker of the value of the NIL deals that an athlete has completed to date, nor does it set an athlete’s NIL valuation for the athlete’s entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects for as long as 12 months into the future.
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The On3 NIL 100 is the first-of-its-kind, defacto NIL ranking of the top 100 high school and college athletes ranked by their market valuation.
On the Friday night before the Red River Showdown, Ewers announced a partnership with Lucchese Bootmaker. Thanks to the NIL deal, Ewers gifted his offensive linemen Lucchese products.
“Texas Tough since 1883,” Ewers wrote in a tweet. “Only the best for the guys that take care of me.”
Earlier in the week, Ewers announced an NFT partnership with Metabilia. ESPN’s Pete Thamel reported Ewers will earn seven-figure compensation from his NIL deal with Metabilia.