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State Fair of Texas to serve Bijan Robinson's signature mustard

IMG_0985by:Griffin McVeigh•10/06/22•

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Bijan Robinson
(Matthew Pearce/Icon Sportswire via Getty Images.)

Bijan Robinson will be inside the Cotton Bowl on Saturday, wanting to lead Texas to their first win over Oklahoma since the 2018 regular season. Bijan Mustardson will be outside the Cotton Bowl, pairing nicely with a Fletcher’s Corny Dog at the State Fair of Texas.

Right before the annual Red River Showdown between the Longhorns and Sooners, it was announced Robinson’s signature mustard would be available. Of course, people will travel to Dallas for a world-famous Fletcher’s Corny Dog, a staple when the fair is open throughout October.

The mustard has a slogan of “it’s like a touchdown in your mouth!” Robinson has been one of the top players in the NIL game while at Texas, with the signature mustard being one of the more popular deals.

Now, Texas, and even Oklahoma, fans attending the game will be able to enjoy Bijan Mustardson.

No matter which side you are cheering for, the State Fair of Texas is the best part of the Texas-Oklahoma rivalry. It’s been a staple in the matchup on an annual basis, with the Cotton Bowl being the host since 1932. The only thing more coveted than the food around the area may be the Golden Hat.

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More on Bijan Robinson, NIL

Mustard is not the only NIL deal Robinson has acquired over the past few months. Lamborghini, DAZN, Onyx Authenticated, and Rhoback have all struck deals with the Texas running back. It’s been a busy time for Robinson when he isn’t on the football field.

Robinson ranked No. 9 in the NIL 100 and is No. 6 across college football. His NIL Valuation is $1.6 million and by far the highest on the Texas roster.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.