Caleb Williams gifts NIL product to members of USC women’s basketball team

Caleb Williams was in the giving spirit this week. He used one of his NIL deal to surprise some of his fellow student-athletes.

The new USC quarterback recently signed a deal with Beats by Dre and personally surprised everyone on the Trojans women’s basketball team with new headphones after a practice, according to the Los Angeles Times’ Ryan Kartje. They were good luck gifts as they get ready for the Pac-12 tournament.

Kartje also reported Williams plans to “share the wealth” with his NIL deals. So this might not be a one-time thing.

Williams committed to Lincoln Riley and USC last month after the two spent 2021 together at Oklahoma. Last year with the Sooners, he threw for 1,912 yards and 21 touchdowns in the air. He also rushed for 442 yards and six touchdowns on the ground.

More on Caleb Williams’ NIL deals

Williams has signed multiple NIL deals since arriving at USC, including his most recent partnership with Hawkins Way Capital, a Beverly Hills-based real estate private equity fund. The partners of the fund intend to introduce Williams to the real estate world with the possibility of partnering on future investment opportunities, according to a Los Angeles Times report.

“I’m excited about the opportunity to get some experiential learning in a valuable component of business,” Williams said in a statement.

This isn’t Williams first go-around with a major NIL deal. He currently holds partnerships with with Beats by Dre, a licensing agreement with Fanatics, he helped launch an Alkaline water brand, and even became a part-owner of a modern men’s grooming company.

The terms of that investment were not disclosed, according to the report. What was revealed, however, is that Williams will receive annual compensation for the partnership.

Ross Walker, a managing partner at Hawkins Way, said that his relationship with Williams came about from more of an intent to mentor the college football superstar. The two actually met while Williams was still in high school.

“We’re taking a bet with Caleb and hopefully he crushes it and a lot of good can come from that,” Walker said. “But we legitimately want him to learn and to provide him opportunities. We bring a lot of real estate investments, but we can also be a sounding board for him. He can talk to us. We can give him objective advice. It’s really an investment in this kid.”

This is a long-term deal for the sophomore NFL hopeful. It’s preparing him for business opportunities away from football and “both sides believe is the first of its kind in college sports.”