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LOOK: USC Football shows off custom Caleb Williams headphones in Trojans colors

by:Austin Brezina•09/10/22•

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Photo by Brian Rothmuller/Icon Sportswire via Getty Images

USC star quarterback Caleb Williams recently partnered with Beats by Dre in a major NIL deal, leading to new custom team-color headphones. Prior to their game on Saturday with Stanford, USC football’s social media team shared the first look at the custom headphones that came from Williams’ partnership.

Caleb Williams’ new USC themed headphones

Williams’ partnership with Beats by Dre was one of the biggest partnerships in college football when it was announced in February. The young star has continued to make his impact known via their partnership throughout the year — including giving his entire team a care package of Beats gear earlier this year.

Back in April, Williams gifted his entire team their own pairs of Beats Studio wireless headphones and Beats Studio earbuds. Now, USC has a more custom and special piece of memorabilia bearing the program’s colors.

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Williams also pulled a similar charitable move for his fellow Trojans athletes back in February — when he hooked up the Trojans Women’s basketball team with their own pairs of the wireless headphones.

Caleb Williams has massive On3 NIL Valuation

Caleb Williams currently has an On3 NIL Valuation of $2.4 million. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future. Williams also ranks No. 6 overall in the On3 NIL 100 and No. 3 in the On3 NIL College Football NIL Rank. The On3 NIL 100 is the first of its kind and the de facto NIL ranking of the top 100 high school and college athletes ranked by market valuation.