| 10/24/23 | Postmates | Caleb Williams, USC offensive line star in NIL deal for Postmates | |
| 9/07/23 | Dr Teal's | | |
| 8/29/23 | Wendy's | USC's Caleb Williams stars in Wendy's commercial with Matt Leinart thanks to NIL | |
| 8/24/23 | Beats by Dre | Beats launches inaugural 'Beats Elite' class, inks NIL deals with 15 college football stars | |
| 8/23/23 | Dr Pepper | Details of USC quarterback Caleb Williams' NIL deal with Dr Pepper | |
| 7/28/23 | United Airlines | USC quarterback Caleb Williams signs NIL deal with United Airlines | |
| 6/19/23 | PlayStation | USC's Caleb Williams joins PlayStation's Playmaker program thanks to NIL | |
| 4/24/23 | Neutrogena | USC's Caleb Williams signs NIL deal with Neutrogena | |
| 2/06/23 | Alo Yoga | USC's Caleb Williams signs NIL deal with Alo Yoga | |
| 1/08/23 | AT&T | | |
| 12/12/22 | Celsius Drink | Bryce Young, Caleb Williams sign NIL deals with Celsius | |
| 9/11/22 | Athletic Brewing Company | | |
| 8/04/22 | Futuremood | | |
| 6/09/22 | Fanatics | Bryce Young, Stetson Bennett, Caleb Williams agree to NIL trading card deal with Topps | |
| 3/01/22 | Leaf Trading Cards | | |
| 2/17/22 | AC+ION | Caleb Williams, AC+ION Water partner to raise money for youth | |
| 2/17/22 | Hawkins Way Capital | Caleb Williams lands another major NIL deal | |
| 2/11/22 | Fanatics Authentic | | |
| 2/07/22 | Faculty | Caleb Williams inks major NIL deal, joins men’s grooming company as part owner | |
| 2/04/22 | Beats by Dre | LOOK: USC quarterback Caleb Williams lands interesting new NIL deal | |
