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Women's Basketball

Mia Mastrov has masterfully crafted her brand on and off the court. Her father, 24 Hour Fitness founder Mark Mastrov, helped her understand the importance of brand awareness at a young age. “You don’t have to be defined as one thing. You can do all things, and still be powerful in every aspect of those things,” Mastrov recently told the SF Chronicle. Mastrov, who appeared in all 24 games for the Cal Bears in the 2021-2022 season, has professional modeling experience and a passion for high-end fashion. She boasts more than 1.1 million followers across her social media accounts.

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With March Madness arriving next week, the number of NIL deals executed will continue to ramp up.  More and more companies have stepped up

NIL Deals of the Week

On3 NIL

NIL Deals of the Week: Top brands launch campaigns ahead of March Madness

An official NCAA sponsor is jumping into the NIL space just in time for March Madness.   Ahead of this year's men's and women's tournaments, Ritz has

Ritz NIL March Madness

Ritz launches NIL campaign with star-studded lineup for March Madness

Last season, the women's NCAA basketball tournament set a record for viewership. Plus, the championship game between Iowa and LSU – which the Tigers

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Top 10 women's basketball On3 NIL Valuations ahead of 2023-2024 season tipoff

The company Student Athlete NIL announced Friday the nominees for the NIL Awards that will be presented at the second annual INFLCR NIL Summit. The

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INFLCR NIL Summit announces nominees for 2023 NIL Awards

When On3 announced the addition of female athlete profiles, deals and NIL valuations to its industry-leading player database back in October, it was

Top 10 On3 NIL Valuations in Women's NIL 100

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NIL Deals of the Week: Top brands launch campaigns ahead of March Madness

Ritz launches NIL campaign with star-studded lineup for March Madness

Top 10 women's basketball On3 NIL Valuations ahead of 2023-2024 season tipoff

INFLCR NIL Summit announces nominees for 2023 NIL Awards

Top 10 On3 NIL Valuations in Women's NIL 100

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