Sedona Prince

Sedona Prince’s impact transcends the NIL world and the basketball court. Yes, she's had a lot of success at Oregon and then transferred to TCU instead of opting for the WNBA Draft ahead of the 2023-2024 season. Yes, she’s also built a large following with her vital TikToks and millions of followers. But she’s used her platform to also become a social advocate. She’s exposed the inequalities in treatment between male and female student-athletes – particularly with the difference in workout equipment and meals between the men’s and women’s NCAA Tournaments. Back in the NIL world, Prince helped student-athletes, especially female athletes, to earn a profit through the NIL rule change. She was involved in the class action lawsuit in the summer of 2020 against the NCAA that helped reshape the NIL landscape. For her efforts, she was honored as the Female Athlete of the Year at the NIL Summit. She is also one of the central figures in the consequential House v. NCAA case. A federal judge ruled that thousands of athletes could possibly receive NIL backpay as well as a slice of TV broadcast revenue.