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Angel Reese joins Hershey Company as brand ambassador, will launch Reese's-branded apparel

ns_headshot_2024-clearby:Nick Schultz08/21/24

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Wendell Cruz-USA TODAY Sports

Since her days at LSU and through her first year in the WNBA, Angel Reese has built an impressive portfolio of endorsement deals. But there was one she was longing for – and it finally came to fruition on Wednesday.

Reese is joining the Hershey Company as a brand ambassador. She will also launched Reese’s-branded apparel, according to Boardroom, with the first drop happening Wednesday morning. Hats, t-shirts and hoodies are now available at TheAngelReese.com. Future releases include jerseys and another set of apparel with Reese’s Cups logos.

Reese made a name for herself as the “Bayou Barbie” during her two years at LSU, but her fans became known as “Reese’s Pieces” as she sought a deal with the company. Now that it’s happening, she gave credit to those who have supporter her through her college career and into the WNBA with the Chicago Sky.

“The fans really made this happen,” Reese told Boardroom. “This collection is for my Reese’s Pieces — who’ve been with me every step of the way.”

Reese continued to try for a deal with Reese’s, and on June 26, made a post saying “Reese’s pieces where y’all at?????” on social media, and the company responded. She then debuted custom shoes from Reebok – one of her biggest deals – with Reese’s Pieces on them.

According to Boardroom, the two sides came together to make something happen. Considering the nickname for her group of fans, it felt appropriate.

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“The connection between my name and the Reese’s brand was obvious, but it went deeper than that,” Reese said. “My fans started calling themselves ‘Reese’s Pieces,’ and after I kept seeing it on social, I started engaging with some of my fans about it.”

Angel Reese continues to shine on, off court

Through her rookie season, Reese continues to become one of the young faces of the WNBA. Her off-court ventures are just one part of her growing profile.

Reebok is one of her most notable endorsement deals, continuing a partnership that began at the college level. Reese also has partnerships in place with Panini America, Beats by Dre and PlayStation.

All the while, the former LSU star is putting together an impressive rookie season in the W after the Chicago Sky selected her No. 7 overall in the draft. Reese recorded her 20th double-double earlier this week, becoming the fastest player in league history to ever reach that mark. A big reason for that was a record-breaking streak of 15 consecutive double-doubles to pass Candace Parker for the longest such run.