NBC Sports partners with America's Navy to broadcast All-American Bowl

The All-American Bowl, held every January featuring some of the nation’s football recruits, has a new title partner beginning in 2025: the United States Navy.

On Monday, NBC Sports — which owns the All-American Bowl — announced that it had partnered with the military branch to bring future games to fans nationwide.

“We’re honored to partner with America’s Navy as the Official Title Partner of the All-American Bowl,” Gary Quinn, NBC Sports’ Vice President of Programming, said in a release. “This year marks the 25th anniversary of the All-American Bowl and together with America’s Navy we will continue to grow the event and highlight the next generation of stars.”

The game was previously sponsored by the United States Army until 2017, when it chose not to renew its partnership with NBC.

The 2025 Navy All-American Bowl will take place at the Alamodome in San Antonio, Texas on January 11, and will be broadcast live on NBC and Peacock at 1 p.m. ET.

The game annually features 100 of the nation’s top senior high school football recruits, but in recent years has added juniors to the game as well. With the game happening just weeks before many recruits will enroll early at their future colleges, it remains to be seen what the split will be.

Since its inception three decades ago, the game’s former participants include 594 NFL Draft picks, 93 Super Bowl champions, 247 Pro Bowl selection, and 18 Heisman Trophy finalists. 

According to NBC, it is the most-watched high school all-star event in the country with more than four million unique television viewers and more than 25,00 fans in attendance annually.