Arch Manning remains on top of On3 High School Football NIL Rankings

Even though they’re still more than nine months away from being able to sign letters of intent, the Class of 2023 is already making a big impact in the NIL world. That’s clearly seen in the most recently updated On3 High School Football NIL Rankings. On3 takes a look at the 10 highest ranked 2023 prospects, according to the On3 NIL Valuation.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. The On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Five-Star Plus+ QB Arch Manning

New Orleans (La.) Isidore Newman
On3 Consensus ranking: No. 1
On3 NIL Valuation: $1.6 million
On3 NIL 100: No. 5
High School Football NIL Rankings: No. 1
On3 Recruiting Prediction Machine: Alabama 39.3%, Texas 34.6%, Georgia 15.7%, Ole Miss 5.2%
The Skinny: Even though he doesn’t maintain a huge social media presence, there is no stronger brand in the high school football world now than No. 1 overall recruit and Five-Star Plus+ QB Arch Manning. His value has remained steady at $1.6 million since early January.

Five-star QB Nico Iamaleava

Long Beach (Calif.) Poly
On3 Consensus ranking: No. 5
On3 NIL Valuation: $339K
On3 NIL 100: No. 32
High School Football NIL Rankings: No. 4
On3 Recruiting Prediction Machine: Committed to Tennessee
The Skinny: Not only is On3 Consensus five-star Nico Iamaleava one of the highest-ranked recruits in the Class of 2023, but he’s also now one of the most valuable athletes in the nation. Leading up to and after his commitment on Monday to Tennessee, Iamaleava saw his On3 NIL Valuation increase by $284,000 to $339,000. He’s had a 520% increase in his On3 NIL Valuation since March 8.

Four-star WR Rodney Gallagher

Uniontown (Pa.) Laurel Highlands
On3 Consensus ranking: No. 91
On3 NIL Valuation: $119K
High School Football NIL Rankings: No. 5
On3 Recruiting Prediction Machine: Penn State 93.7%, Pitt 3.1%, West Virginia 1.6%
The Skinny: Four-star WR Rodney Gallagher has seen a 50% growth and $40K increase in his On3 NIL Valuation over the past 12 weeks. He has a strong Instagram presence with more than 84K followers. The On3 RPM is strong for Penn State in his recruitment. He’s one of the top overall players on the Nittany Lions’ board, according to On3’s Blue White Illustrated.

Four-star S Daeh McCullough

Bloomington (Ind.) South
On3 Consensus ranking: No. 209
On3 NIL Valuation: $101K
High School Football NIL Rankings: No. 9
On3 Recruiting Prediction Machine: Committed to Indiana
The Skinny: Longtime Indiana Hoosiers safety commitment Daeh McCullough has one of the strongest social media presences on the football side of things. He has more than 416K followers, including around 398K followers on TikTok. His posts have generated more than 33 million likes.

Five-Star Plus+ QB Malachi Nelson

Los Alamitos (Calif.) High
On3 Consensus ranking: No. 2
On3 NIL Valuation: $100K
High School Football NIL Rankings: No. 10
On3 Recruiting Prediction Machine: Committed to USC
The Skinny: Ever since he flipped his commitment from Oklahoma to USC four months ago, Five-Star Plus+ QB Malachi Nelson has continued to remain one of the most discussed prospects in the country. That’s allowed his On3 NIL Valuation to remain pretty consistent between $102K and $100K over the past month. He does have a strong Instagram and TikTok following with more than 46K between both platforms. His TikTok posts have generated more than 533K likes.

Three-star S Jack Luttrell

Dacula (Ga.) Hebron Christian Academy
On3 Consensus ranking: No. 733
On3 NIL Valuation: $62K
High School Football NIL Rankings: No. 29
On3 Recruiting Prediction Machine: Committed to Tennessee
The Skinny: While Jack Luttrell’s name doesn’t have as much star-power on the field as some on this list, off the field it’s a different story. He has more than 150K followers and a huge presence on TikTok with more than 125K people tracking him. For example, his posts — which are a combination of football, social commentary, and dance moves — have produced more than 4.9 million likes.

Four-star WR Johntay Cook II

DeSoto (Texas) High
On3 Consensus ranking: No. 42
On3 NIL Valuation: $60K
High School Football NIL Rankings: No. 31
On3 Recruiting Prediction Machine: Texas 56.7%, Texas A&M 33.1%, LSU 8.1%
The Skinny: Johntay Cook II is one of the most coveted recruits in the Lone Star State. His recruitment is shaping up as a big-time battle between longtime rivals Texas and Texas A&M. Overall, Cook has 140K followers with a big focus on TikTok. He has more than 112K followers there, and his combination of dance and football videos has created 2.5 million likes.

Four-star WR Brandon Inniss

Miami Gardens (Fla.) American Heritage
On3 Consensus ranking: No. 28
On3 NIL Valuation: $58K
High School Football NIL Rankings: No. 36
On3 Recruiting Prediction Machine: USC 69.8%, Ohio State 10.4%, Miami 9.4%, Florida 3.4%, Alabama 2.4%
The Skinny: Coveted Florida WR Brandon Inniss has seen steady growth with his On3 NIL Valuation ever since the On3 Recruiting Prediction Machine started trending in USC’s favor. Over the past two weeks, he’s seen a 26% growth and $12K increase in his On3 NIL Valuation. Don’t be surprised if that still continues to trend upward as he’s starting to line up more visits for the month of April. His recruitment appears to have some twists and turns left.

Five-Star Plus+ CB Cormani McClain

Lakeland (Fla.) Lake Gibson
On3 Consensus ranking: No. 3
On3 NIL Valuation: $57K
High School Football NIL Rankings: No. 38
On3 Recruiting Prediction Machine: Alabama 42.2%, Florida 30.9%, Miami 14.5%, Georgia 8.3%
The Skinny: As one of the most coveted recruits in the country, Five-Star Plus+ Cormani McClain has developed a pretty strong brand, despite not having a massive social media presence. McClain has only around 21K followers with most coming from his Instagram account. His IG account mainly features photos and videos from his recruitment, including a recent round of pictures from unofficial visits to USC and Alabama.

Five-star WR Zachariah Branch

Las Vegas (Nev.) Bishop Gorman
On3 Consensus ranking: No. 12
On3 NIL Valuation: $55K
High School Football NIL Rankings: No. 40
On3 Recruiting Prediction Machine: Committed to USC
The Skinny: Zachariah Branch has built a good following on and off the field. On the field, he’s one of the best two-sport stars in high school. He’s an elite receiver and also an outstanding track star. Off the field, he’s built a strong social media following with 29K followers on Instagram and 27K followers on TikTok. One of his TikTok videos of him destroying his competition in track generated more than 549.5K views.