Big 12 Business Advisory Board includes Garth Brooks, Jason Kidd

The Big 12 Conference announced Monday the creation of the Business Advisory Board to assist with the conference’s business strategy. The 37-member Business Advisory Board includes Dallas Mavericks coach Jason Kidd, singer Garth Brooks and executives from organizations including Albertsons, Fuddruckers, Goldman Sachs and the NBA.

The complete list of the Business Advisory Board Members is below.

“The Business Advisory Board will play a crucial role in creating the blueprint to growing our brand and business,” Big 12 Commissioner Brett Yormark said in a statement. “I appreciate each board member’s willingness to assist the Big 12 in crafting our business strategy. Every member brings a wealth of expertise and experience to the table, and I look forward to working with the entire board.”

The Big 12 is in the midst of major changes, including the start of Yormark’s tenure, the announcement of a new media rights deal and conference realignment.

In October, Yormark held a media blitz in New York City. He was previously the COO of Roc Nation, the full-service entertainment company that Jay-Z founded, and the co-CEO of Roc Nation Unified.

The Big 12 recently announced a six-year, $2.28-billion multimedia rights agreement with ESPN and FOX. Next summer, BYU, Cincinnati, Houston and UCF will join the Big 12. Yormark said recently Oklahoma and Texas will remain in the conference until 2025, when they’ll join the SEC.

“It’s a thrilling time in college sports especially for the Big 12,” BODYARMOR and Vitaminwater co-founder and Business Advisory Board member Mike Repole said in a statement. “Having Brett share his vision and strategy for the Big 12 is extremely exciting. I am honored to be a part of this advisory board and to play a role in the growth, momentum and evolution of this celebrated conference. I look forward to working alongside an incredible group of entrepreneurs and change agents to help guide this conference to reach its highest level of success.”

The Big 12 Business Advisory Board members

Here are the members of the Big 12 Business Advisory Board:

• Spencer Armour: Partner – Geneses Investments
• John Barrett: Chairman, President and CEO – Western & Southern Financial Group
• Steve Bergstrom: Chairman – Williams Company
• Elizabeth Brady: EVP, Chief Marketing, Customer & Communications Officer – Allstate
• Karen Brodkin: EVP, Content Strategy & Development – ENDEAVOR, Co-Head – WME Sports
• Garth Brooks: Singer / Songwriter / Musician
• Stuart Bryan: Global Partnerships & Corporate Communications Lead – NBA
• Fraser Bullock: Partner – Sorenson Capital
• Lawrence Chu: Vice Chairman – Jefferies LLC.
• Adam Dettman: Head of Partnerships – North America, Molson Coors Beverage Company
• Jim Donald: Co-Chairman – Albertsons
• Mark Dowley: COO – RedBird Capital Partners
• Paul Foster: President – Franklin Mountain Investments
• Elliott Hill: Retired – Nike, Founder – Open Road Capital
• Jason Kidd: Head Coach – Dallas Mavericks
• Charlene Lake: SVP, Corp. Responsibility & Chief Sustainability Officer – AT&T
• Ross Levinsohn: Chairman and CEO – The Arena Group and Sports Illustrated
• Monte Lipman: Founder and CEO – Republic Records
• Joseph McFarland: EVP of Stores – Lowes
• Jenny McGhee: Senior Director of Competition – Big 12, former NCAA student-athlete
• Jarrod Moses: Founder, CEO & President – United Entertainment Group
• Nicholas Perkins: CEO – Fuddruckers
• Petra Pope: Entertainment & Creative Director – NBA and NFL organizations
• George Pyne: Founder & CEO – Bruin Capital
• Mike Repole: Serial Entrepreneur – Driven Capital Management
• Wayne Richards: President & CEO – GR Energy Services
• Ryan Schinman: Co-Founder – Mayflower Entertainment
• Elizabeth Schartz: Partner- Holland & Knight LLP
• Dayna Scherf: Vice President of Competition – Big 12, former NCAA student-athlete
• Mark Shapiro: President – Endeavor
• Keith Sheldon: President of Entertainment for Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services
• Stacy Sonnenberg: Managing Director & Co-Head of PSI’s Global Sports Finance Franchise – Goldman Sachs
• Steve Stoute: Founder and CEO – Translation / UnitedMasters Inc.
• Gary Vaynerchuk: CEO – VaynerMedia, Chairman – VaynerX
• Ben Weiss: Founder & Former CEO – BAI, Founder and Chairman – Crook & Marker
• Dustin R. Womble: Chairman – Masked Rider Capital
• Nick Woodhouse: President & CMO – Authentic Brands Group