New commissioner Brett Yormark: 'The Big 12 is open for business'

For the first time as commissioner, Brett Yormark is facing questions at Big 12 Media Day. He will officially be replacing Bob Bowlsby on Aug. 1 but will have the opportunity to share his vision for the future of the conference.

During his opening comments, Yormark made his stance known of where the Big 12 stands in the frenzy that is college football realignment. He said the conference is “open for business” and his top goal as commissioner is to bring value.

“One thing is for sure: The Big 12 is open for business,” said. “We will leave no stone unturned to drive value for the conference.”

𝐓𝐡𝐞 𝐁𝐢𝐠 𝟏𝟐 𝐢𝐬 𝐨𝐩𝐞𝐧 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 💥

📺 https://t.co/CvDUrgVUUr pic.twitter.com/APhm1hDhs4

— Big 12 Conference (@Big12Conference) July 13, 2022

Yormark doubled down, saying the upcoming media deal is the most crucial aspect when discussing the future of the Big 12. He said nothing will be more important than making sure the conference positions itself correctly for upcoming negotiations.

“One thing is crystal clear,” Yormark began. “There is no higher priority than to best position the Big 12 for its upcoming multimedia rights negotiations. Everything we do must create momentum for these negotiations. As well as building the value of the Big 12 brand and business.”

Brett Yormark comments on discussions with Pac-12 teams

When later asked if the Big 12 was “openly engaged” with Pac-12 schools about joining, Yormark was not able to specifically discuss teams. However, he did reaffirm that they were “open for business” and there is plenty of interest. While nothing seems to be on the horizon, Yormark has hinted at expansion in the future.

“We are exploring all options and we’re open for business,” said Yormark. “And optionality is good and we’re vetting through all of them. I think it’s fair to say I have received a lot of phone calls, lot of interest. People understand the direction of the Big 12 and we’re exploring those levels of interest. Nothing is imminent but we’re working hard to make sure we position the Big 12 in the best possible way.”

The four teams previously reported as having discussions with the Big 12 were Arizona, Arizona State, Colorado, and Utah. Oregon and Washington have been thrown out there as well but for now, nothing seems to be further than discussion.

Yormark seems willing to do whatever it takes to make sure the Big 12 survives this wave of realignment and potentially brings in new teams. Saying you’re “open for business” is a bold way to begin your tenure as a Power Five commissioner but Yormark seems ready for the rollercoaster.