Bose signs three college basketball stars to March Madness NIL deals

Bose has announced that heading into March Madness, the industry-leading audio equipment company has signed NIL deals with three college basketball stars across both men’s and women’s basketball: South Carolina Gamecocks forward Aliyah Boston, Gonzaga Bulldogs center Chet Holmgren and Duke Blue Devils forward Wendell Moore.

Boston, a star for the South Carolina Gamecocks, led the program to a No. 1 seed in the NCAA Tournament, and Dawn Staley’s group is poised to make a national title run once again in 2022. The Gamecocks will play the winner of Howard-UIW in the No. 16 seed play-in game. Similarly, Holmgren powered Mark Few and the Gonzaga Bulldogs to a No. 1 seed for the second consecutive season, with the program coming in at the No. 1 overall seed both times, and the Bulldogs will play Georgia State in the first round. Lastly, Moore, a junior, scored 13.5 points per contest in earning Duke a No. 2 seed, and the Blue Devils will take on No. 15 CSU Fullerton in the first round of the NCAA Tournament.

“As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet Holmgren and Duke Blue Devil forward Wendell Moore all join Team Bose as they gear up to compete for the Women’s and Men’s National Championships,” Bose said in a press release. “Bose has armed the three star athletes with QuietComfort 45 noise cancelling headphones to help them all train, prepare, focus, and tune out distractions as the tournaments tip-off and progress. Below, please find a link to assets of all three athletes sporting the Bose headphones – including videos of the players talking about how they prepare.”

2022 NCAA Tournament bracket revealed on Selection Sunday

Following more than a week of conference tournaments across the country, the 2022 NCAA Tournament selection committee revealed the official bracket on CBS’ Selection Sunday show. The 68-team field of automatic qualifiers and at-large bids combine across four regions as March Madness approaches.

Gonzaga claims the No. 1 overall seed after winning the WCC championship, beating out Power Five conference champions Arizona and Kansas, among others. Other blue-blood programs like Duke, Kentucky and UCLA did not lift a trophy last week but still felt confident in their seeding.

Defending champion Baylor returns as a 1-seed with SEC contenders Auburn and Tennessee also claiming high seeds after impressive seasons. A handful of others, including Michigan and Indiana had to wait until Selection Sunday to learn their fate on the bubble.

See where each team landed in the 2022 NCAA Tournament bracket and which matchups could present an early upset opportunity.

2022 NCAA Tournament bracket

West Region (San Francisco)

1. Gonzaga vs. 16. Georgia State (Portland, OR)

8. Boise State vs. 9. Memphis (Portland, OR)

5. UConn vs. 12. New Mexico State (Buffalo, NY)

4. Arkansas vs. 13. Vermont (Buffalo, NY)

6. Alabama vs. 11. Rutgers/Notre Dame (San Diego, CA)

3. Texas Tech vs. 14. Montana State (San Diego, CA)

7. Michigan State vs. 10. Davidson (Greenville, SC)

2. Duke vs. 15. Cal State Fullerton (Greenville, SC)

South Region (San Antonio)

1. Arizona vs. 16. Wright State/Bryant (San Diego, CA)

8. Seton Hall vs. 9. TCU (San Diego, CA)

5. Houston vs. 12. UAB (Pittsburgh, PA)

4. Illinois vs. 13. Chattanooga (Pittsburgh, PA)

6. Colorado State vs. 11. Michigan (Indianapolis, IN)

3. Tennessee vs. 14. Longwood (Indianapolis, IN)

7. Ohio State vs. 10. Loyola Chicago (Pittsburgh, PA)

2. Villanova vs. 15. Delaware (Pittsburgh, PA)

Midwest Region (Chicago)

1. Kansas vs. 16. Texas Southern/Texas A&M-CC (Fort Worth, TX)

8. San Diego State vs. 9. Creighton (Forth Worth, TX)

5. Iowa vs. 12. Richmond (Buffalo, NY)

4. Providence vs. 13. South Dakota State (Buffalo, NY)

6. LSU vs. 11. Iowa State (Milwaukee, WI)

3. Wisconsin vs. 14. Colgate (Milwaukee, WI)

7. USC vs. 10. Miami (FL) (Greenville, SC)

2. Auburn vs. 15. Jacksonville State (Greenville, SC)

East Region (Philadelphia)

1. Baylor vs. 16. Norfolk State (Fort Worth, TX)

8. North Carolina vs. 9. Marquette (Fort Worth, TX)

5. St. Mary’s vs. 12. Wyoming/Indiana (Portland, OR)

4. UCLA vs. 13. Akron (Portland, OR)

6. Texas vs. 11. Virginia Tech (Milwaukee, WI)

3. Purdue vs. 14. Yale (Milwaukee, WI)

7. Murray State vs. 10. San Francisco (Indianapolis, IN)

2. Kentucky vs. 15. St. Peter’s (Indianapolis, IN)