Bronny James still on top of On3 High School Basketball NIL Rankings

Even though they’re still more than eight months away from being able to sign letters of intent, the Class of 2023 is already making a big impact in the NIL world. That’s clearly seen in the most recently updated On3 High School Basketball NIL Rankings. On3 takes a look at the 10 highest ranked 2023 prospects, according to the On3 NIL Valuation.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. The On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Four-star CG Bronny James

Chatsworth (Calif.) Sierra Canyon
On3 Consensus ranking: No. 46
On3 NIL Valuation: $6.3  million
On3 NIL 100: No. 1
High School Basketball NIL Rankings: No. 1
The Skinny: LeBron James, surpassed more than $1 billion in career earnings last summer. But LeBron’s son, Bronny James, has become one of the youngest athlete entrepreneurs in the world with endorsement deals with companies like PSD Underwear. His current On3 NIL Valuation stands at a whopping $6.3 million, given his huge followings on both Instagram and TikTok. In fact, his On3 NIL Valuation has grown by $1.2 million in the month of March alone.

Five-star CG Mikey Williams

Charlotte (N.C.) Vertical Academy
On3 Consensus ranking: No. 15
On3 NIL Valuation: $2.6  million
On3 NIL 100: No. 2
High School Basketball NIL Rankings: No. 2
The Skinny: Mikey Williams became the first American high school basketball player to sign a sneaker deal with a global footwear company. His multi-year deal with Puma at the age of 17 puts him on the same product team as other basketball stars like Breanna Stewart, Skylar Diggins-Smith, LaMelo Ball, Kyle Kuzma and Deandre Ayton. Williams has more than 5.9 million combined Instagram, TikTok and Twitter followers, which makes him one of the most marketable high school athletes in history.

Four-star SG Jared McCain

Corona (Calif.) Centennial
On3 Consensus ranking: No. 23
On3 NIL Valuation: $397K
On3 NIL 100: No. 25
High School Basketball NIL Rankings: No. 6
The Skinny: Leading up to and after his commitment five days ago to the Duke Blue Devils, Jared McCain saw his On3 NIL Valuation increase by $111,000 to $397,000. The 38% increase in his On3 NIL Valuation since March 8 comes on the heels of the pledge to the Blue Devils over Gonzaga, UCLA, Louisville, Houston and others. He has amassed more than 1.1 million followers on TikTok, not to mention, just more than 354,000 followers on Instagram.

Four-star PG Gabe Cupps

Dayton (Ohio) Centerville
On3 Consensus ranking: No. 77
On3 NIL Valuation: $295K
On3 NIL 100: No. 37
High School Basketball NIL Rankings: No. 7
The Skinny: Not only is Indiana four-star point guard commitment Gabe Cupps a big-time star on the court, he’s also built a strong brand off of it. In May 2019, Cupps challenged LeBron to a 3-point contest during an AAU tournament. Cupps, unsurprisingly, lost the battle and LeBron posted a video of the contest on Instagram. That helped him become a household name on IG, where he now has more than 377K followers.

Four-star PG Trey Parker

Charlotte (N.C.) Vertical Academy
On3 Consensus ranking: No. 101
On3 NIL Valuation: $152K
On3 NIL 100: No. 80
High School Basketball NIL Rankings: No. 10
The Skinny: Four-star point guard Trey Parker currently holds offers from Mississippi State and North Carolina A&T. But Parker is also a star off the hardwood with a huge following on social media. He boasts more than 194,000 followers, including 193,000 followers on Instagram. His social presence is a mixture of basketball highlights and snippets from his life off the court.

Five-star PG Robert Dillingham

Charlotte (N.C.) Donda Academy
On3 Consensus ranking: No. 4
On3 NIL Valuation: $127K
High School Basketball NIL Rankings: No. 11
The Skinny: Robert Dillingham made national news when he backed away from his commitment to NC State five days ago. He originally picked the Wolfpack over Kansas, Kentucky, LSU and Memphis. Now that he’s back on the market, experts expect his On3 NIL Valuation to climb with more fans from schools recruiting him starting to gravitate back toward his Instagram account.

Five-star GG Dajuan Wagner Jr.

Camden (N.J.) High
On3 Consensus ranking: No. 1
On3 NIL Valuation: $72K
High School Basketball NIL Rankings: No. 15
The Skinny: Dajuan Wagner Jr. has been a well-known name on the recruiting trail since he was in middle school. Now he’s ranked as the top overall player in the 2023 class, according to the On3 Consensus. He’s been considered a longtime Kentucky lean, especially since his father was an NBA lottery pick under John Calipari at Memphis. While he doesn’t boast as many social media followers as others on this list, his stock as the No. 1 player in the country makes his brand one of the strongest in the country.

Four-star SG Elijah Fisher

Toronto (Ont.) Crestwood Prep
On3 Consensus ranking: No. 26
On3 NIL Valuation: $71K
High School Basketball NIL Rankings: No. 16
The Skinny: As a four-star prospect and one of the top players in the country, Elijah Fisher has a long offer list featuring top teams like Kansas, Kentucky, Florida State, Oregon, Syracuse and others. That’s helped propel his brand off the court to the point where he’s got 85,000 followers on social media, including more than 84,000 on his Instagram account. He’s seen a slight increase in his On3 NIL Valuation over the past 11 weeks of 2%.

Four-star SG Rayvon Griffith

Cincinnati (Ohio) Taft
On3 Consensus ranking: No. 42
On3 NIL Valuation: $64K
High School Basketball NIL Rankings: No. 17
The Skinny: Rayvon Griffith has an impressive offer list featuring programs like Cincinnati, Ohio State, Dayton, Louisville, Alabama and others. Griffith has more than 86,000 followers on social media, including 74,000 on Instagram. Most of his posts come from his recruiting visits and highlights on the court. He does have a budding TikTok account that has generated more than 246,000 likes.

It’s also worth noting that Bronny, Williams, Cupps and Griffith all played together in middle school for the North Coast Blue Chips. It’s essentially how all four first rose to social media stardom.

Four-star PG Aden Holloway

Cincinnati (Ohio) Taft
On3 Consensus ranking: No. 45
On3 NIL Valuation: $38K
High School Basketball NIL Rankings: No. 24
The Skinny: Aden Holloway recently took an unofficial visit to Auburn, and the Tigers are among the early teams on his list along with Wake Forest and around 10 other schools that have offered. He does have around 44,000 followers on social media, including 41,000 on Instagram. Many of his posts on IG are from his recruiting visits.