Bryce James signs with Klutch Sports for NIL representation

Bryce James has made his first move in the NIL world.

The youngest son of LeBron James has signed with Klutch Sports for NIL representation, the agency announced on Twitter. While he has yet to ink his first endorsement contract, brands will be clamoring to work with the high school basketball star.

A 6-foot-2, 160-pound sophomore at Sierra Canyon, James received his first college offer in August from Duquesne. The shooting guard played on the Strive for Greatness’ 16u program on Nike’s EYBL Circuit this summer, turning heads. And he recently made his varsity debut next to his brother, Bronny, for their Chatsworth, California, high school.

Klutch Sports is founded by LeBron James and his close friend, Rich Paul, with headquarters in Los Angeles. The agency works with a handful of NFL and NBA stars, including Trae Young and DeVonta Smith.

Bryce joins Bronny as a client of Klutch. Since California allows high schoolers to monetize their name, image and likeness, Bronny has had no problem finding NIL opportunities with Nike and PSD Underwear. Recently, he appeared in a Beats by Dre commercial next to his father.

There’s no doubt Bryce James will have those same options, especially with the assistance of Klutch Sports.

Bryce James holds massive On3 NIL Valuation

The class of 2025 prospect currently holds an On3 NIL Valuation of $1.1 million. The evaluation ranks No. 22 in the NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

James’ valuation sits third in the high school basketball NIL rankings, too, only trailing Mikey Williams ($3.6 million) and Bronny James ($7.5 million). He also has more than 2.5 million social media followers between Instagram and TikTok.

The On3 NIL Valuation is a proprietary algorithm that calculates an athlete’s projected annual value in the NIL landscape. It factors in an athlete’s performance, influence and exposure.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors in the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.