Bryce James, youngest son of LeBron James, transferring high schools again

Bryce James, the youngest son of NBA mega-star LeBron James, is changing high schools once more. In May, ESPN reported the 6-foot-4 guard was leaving Chatsworth (Calif.) Sierra Canyon for North Hollywood (Calif.) Campbell Hall.

Bryce, ranked as a four-star recruit by On3, is on the move again. He told On3 that he will be attending Sherman Oaks (Calif.) Notre Dame for his junior season.

James, 15, has spent the last two seasons at Sierra Canyon, alongside his older brother Bronny James, a freshman at USC.

Bryce will now forage his own path at Notre Dame, a program that has seen a pair of top recruits recently pass through. Notre Dame’s most recent graduating class featured top-20 recruit Caleb Foster (Duke) and top-50 recruit Dusty Stromer (Gonzaga).

James, ranked No. 74 nationally in the class of 2025, is just beginning his college recruitment process. He currently holds one public scholarship offer: Duquesne. James’ school list will surely grow as time goes on and his development continues to expand.

Bryce James On3 NIL Valuation worth over $1M

Bryce James holds a massive On3 NIL Valuation of $1,200,000, which ranks second in high school basketball. Who is first you might ask? His older brother, Bronny, who clocks in at $6.4 million.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.